We're really excited to announce the launch of The AA's brand new referral programme.
When you think of The AA, you probably imagine their iconic yellow breakdown vans rescuing drivers by the roadside in all sorts of inclement weather. But The AA has come a long way since its origins in 1905 (when it was a protest committee formed to combat police oppression of motorists!), and it's now one of the UK's leading financial service organisations.
The AA not only offers its 15 million members insurance on everything from pets and boilers to caravans, but also a host of other financial products including loans, mortgages, savings products and credit cards. But what you might not realise is how often it's been at the forefront of innovation, from launching the first roadside petrol pumps in the 1920s, through launching two-way radios back in 1949, to laptop diagnosis in 2003.
And now it's taking the lead in marketing. Starting today, thanks to the Buyapowa refer-a-friend platform, every AA member will be able to recommend the brand to friends. Each time the referred friend takes out annual breakdown cover, both the referrer and the friend will get rewarded with either a £20 Marks & Spencer or Amazon voucher
Gideon Lask, Founder and CEO of Buyapowa said, "Word of mouth is super-important when, on the face of it, your product appears to be similar to those of your competitors. After all, it's hard to reinvent breakdown cover or insurance so that it stands out from all the competing offers.
"But, while most people are going to ignore an advert, a tip from a friend who’s enjoyed great service or value from their insurer or financial services provider can make all the difference. So, for The AA, we're taking natural word of mouth and making the entire process digital. Now, happy customers can spread the word via email, social or their favourite mobile messaging app, and the AA can effortlessly track, measure and reward the successful referrals.
"So, once again, The AA is taking the lead and innovating in insurance and financial services, by adopting the latest enterprise referral technology. We're happy to be helping them turn their positive word of mouth into sales."
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