Stick or Twist: should you upgrade or replace your current referral program?

Tug of war between upgrade or replace
 
If you’ve already built your own referral program in-house, or had one built for you by an agency, there’ll likely be a moment when you realise that it’s no longer fit for purpose. Perhaps your needs changed since you launched it, as your business scaled, you internationalized or launched new products and services? Or maybe customer user experience expectations, social network use and sharing behaviors have evolved since then? Or it may no longer comply with new laws and regulations? Or it could be simply that you realize that it could just be more efficient, generate more referrals and require less manual effort.

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The ultimate laggards: why are some brands still not using online referral programs?

Offline vs Online Referrals
 
It seems crazy that, almost fully 30 years since the birth of the internet, some brands still don’t use online referral programs. Instead, they persist with old fashioned referral programs that are fully or partly offline, often requiring a potential referrer to fill in an online form (or even a paper form) with the details of the friend that they want to refer, so that the brand can then reach out to that person by telephone or email.

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8 Referral Program Examples (& the Referral Marketing Strategies You Can Steal)

8 examples of world-class referral programs to get your customers referring and their friends shopping.

NOTE: We’ve updated this article to include yet more fantastic examples of brands that are deploying creative and innovative ways of maximizing the performance of their refer-a-friend program.

What is a referral program? A referral program is growth marketing tactic that seeks to encourage existing customers to recommend a brand to their friends, family and colleagues. Often called word-of-mouth marketing, it seeks to supercharge natural or latent word of mouth with easy to use sharing tools and referral rewards.

Finding the right method to acquire new, valuable customers for your business is hard work. That’s where referral marketing companies come into their own.

Due to that fact that 9 out 10 customers trust peer recommendations, a figure much higher than that achieved by traditional advertising, more marketing leaders are turning to conversational, trust-based marketing, and continuing to adopt new marketing technology to reach new customers.  However, the proven tactic that continues to bring in more loyal customers for titans like Dropbox, Slack, Uber and so many more is referral marketing.

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X-cellent news from Vodafone and Buyapowa

Vodafone X refer a friend
 

We’re delighted to announce the launch of Vodafone X’s brand new refer-a-friend programme, powered by Buyapowa.

Vodafone X has been offering young people in Ireland an incredible package of perks ever since its launch in 2017. Now, in addition to unlimited data and weekend calls, plus unique access to free online courses and creative studio spaces, Vodafone X customers and their friends will each receive a €20 Amazon voucher every time those friends activate and maintain a new account.

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