The importance of friend incentives in referrals according to Harvard University et al

What harvard can teach you about referral incentives

Sometimes clients and prospects ask us whether they really need to give an incentive to a referred friend. As if giving an incentive will attract the wrong type of bargain hunting customer? Or, where you feel your product or service is high quality, then surely the recommendation of the friend should be enough? Particularly, if your service is invite-only, like a private shopping club.

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Why ethical fashion is made for referral marketing

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.

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6 Referral Program Examples (& the Strategies You Can Steal)

Finding the right method to acquire new, valuable customers for your business is hard work.

For this coming year the industry sees marketing leaders turning to personalizing customer journeys, and adopting machine learningto reach new consumers.  However the proven tactic that continues to bring in loyal customers for web-behemoths like Dropbox, Slack, and AirBNB is referral marketing.
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