6 Referral Program Examples (& the Marketing Strategies You Can Steal)

6 referral program examples & strategies you can steal” & Tesla, Harry’s, Evernote & Koodoo logos

Finding the right method to acquire new, valuable customers for your business is hard work. That’s where referral marketing companies come into their own.

More marketing leaders are turning to conversational, trust-based marketing, and continuing to adopt new marketing technology to reach new customers.  However, the proven tactic that continues to bring in loyal customers for titans like Dropbox, Slack, Uber and so many more is referral marketing.

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Referral Marketing Best Practice (Part 1)

Referral Marketing Best Practice Part 1

When you’ve powered referral marketing programmes for over a hundred of the World’s leading brands and retailers, it’s really difficult to distill all you learned into a short document. That’s why our Referral Marketing Best Practice Guide, at 18 pages, might seem a little daunting. So, to offer you a lighter read, we have distilled some of the key elements into a series of three blog posts, starting here.

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The importance of friend incentives in referrals according to Harvard University et al

What harvard can teach you about referral incentives

Sometimes clients and prospects ask us whether they really need to give an incentive to a referred friend. As if giving an incentive will attract the wrong type of bargain hunting customer? Or, where you feel your product or service is high quality, then surely the recommendation of the friend should be enough? Particularly, if your service is invite-only, like a private shopping club.

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