Get professional contacts recommending your business, driving valuable new leads.
B2B referral programs empower your clients, suppliers, or business partners to refer new business customers.
With clear tracking and tailored incentives, they help you tap into high-quality, trusted leads that convert.
Why it works:
- Trusted recommendations lead to higher conversion rates and shorter sales cycles
- Tailored incentives—whether commercial credits, service upgrades, or branded rewards—drive participation
- End-to-end automation ensures no manual follow-up is needed
Who benefits the most
B2B marketing and sales teams across SaaS, enterprise services, fintech, telecoms, and professional services
Why partner with Buyapowa
- Proven track record delivering growth in complex B2B environments
- Seamless integration with CRMs and sales workflows
- Customizable dashboards make performance tracking effortless for commercial teams.
How it works
Transaction In-store or via Call Centre
Partner onboarding & briefing
Customers receive invites clearly communicating the referral proposition and incentives and visit their personalized referral dashboards.
Simple sharing via URLs / codes
Customers quickly refer potential business leads using straightforward, branded online lead capture forms or personalized introductions.
Contact referral redemption
Contacts arrive at a branded landing page explaining the welcome offer available and transact, either online or over the phone / in-store.
Verified outcomes
Upon successful verification of a new business relationship or transaction, rewards or commissions are automatically paid to the referring customer, strengthening commercial relationships.
How it works
Lead Generation & Follow-up
Referrer onboarding & briefing
Customers receive invites clearly communicating the referral proposition and incentives and visit their personalized referral dashboards.
Simple sharing via URLs / codes
Customers quickly refer potential business leads using unique sharing URLs and personalized codes.
Custom lead capture
Referred-in contacts arrive at a branded landing page, and enter their details into a straightforward online lead capture form.
CRM integration & follow-up
Leads automatically flow into client CRM systems, ensuring immediate sales-team visibility and prompt follow-up calls.
Verified outcomes
Upon successful verification of a new business relationship or transaction, rewards or commissions are automatically paid to the referring customer, strengthening commercial relationships.
Undeniable Results.
Case study: Telecoms group
This North American telecoms group rapidly grew its presence within the business and commercial fiber broadband market by almost 20%, thanks to the networks and influence of its existing customer base.
Using Buyapowa’s B2B Referral Program solution, the client equipped and incentivized existing clients to share an exclusive offer with other companies within shared office spaces, business parks, shopping districts and communities.
And, thanks to Buyapowa’s Reward Choice capabilities, both referrers and the new businesses they helped acquire were able to choose between charitable donations or personal rewards where company policies allowed.
