The psychology of referral: part 3

The psychology of referral part one

Welcome to Part Three of our in-depth look into the psychological tricks that can turn a referral amateur-gramme into a referral pro-gramme.

Next up, a look into the psychology of terrible wordplay.

Sorry.

Anyway, there’s just a couple of sections this time around, but the second one contains not one, not two, but seven amazing tips – so you’re definitely getting your money’s worth*.

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Why ethical fashion is made for referral marketing

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.

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How cosmetics Brands can Jenner-ate more income

Jenner ate more income

A Quick Summary for Your Busy Day: (45 second read)

Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market.

The past five years have seen a rapid rise in the availability (and affordability) of selling products online through ecommerce platforms such as Big Commerce, Hybris, Shopify, Magento, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly brick and mortar stores.

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