Refer-a-friend for telecoms: video

Acquiring new customers is tough. But it doesn’t need to be any more, due to the huge advances in referral marketing technology.

Dozens of telecoms brands around the world are now benefitting from the award-winning Buyapowa platform, which has now generated over a billion euros of lifetime value.

It plugs seamlessly into your existing website, app or even into your store’s point of sale system. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. That means more new contracts, more pay as you go sim activations and even a measurable drop in churn - as successful referrers are significantly less likely to switch networks in the first six months after introducing a friend.

Here’s how Telefónica's O2 use Buyapowa’s platform to get their existing customers recruiting their friends. Enjoy the video!

 

If you would like to know more, just drop us a line or simply book a demo.


▸ Continue reading

Why ethical fashion is made for referral marketing

ethical fashion for referrals

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.

In 2014, American Apparel founder and CEO, Dov Charney, was ousted over a series of misconduct allegations. Charney has been sued by multiple former employees for sexual harassment and other forms of misconduct. His behavior—and his ongoing legal battle with American Apparel—has been blamed for tarnishing the company’s legacy as a fashion business that emphasized a “Made in the USA” mission. Charney’s oust caused a rapid drop in American Apparel’s stock prices. While American Apparel’s woes have largely been linked to these issues of misconduct, there is another major area in which consumers’ brand expectations are growing: sustainability.

Data shows that modern consumers want to support sustainable companies. According to an international Unilever survey, one third of all consumers prefer


▸ Continue reading

How cosmetics Brands can Jenner-ate more income

A Quick Summary for Your Busy Day: (45 second read)

Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market.

The past five years have seen a rapid rise in the availability (and affordability) of selling products online through ecommerce platforms such as Big Commerce, Hybris, Shopify, Magento, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly brick and mortar stores.

The challenge remains to make prospective customers aware of new product and brand launches. Cosmetics companies are turning to paid celebrity endorsers - influencers - in the hopes that their social media posts will lead to increased sales. It’s working, but costs are rising. Influencers are demanding higher and higher fees and brands are struggling to justify the cost and track the benefits.

This article shows that influencer marketing can be a powerful force for growth. But perhaps cosmetics brands shouldn’t be making those expensive gambles. Perhaps counterintuitively, going small means going big.

Nano-influencers from within brands’ own customer bases can represent the lowest cost and highest ROI.


BRANDS BIG AND SMALL ARE TURNING


▸ Continue reading

Airbnb: travelling in the wrong direction

arghbnb

We recently launched a world-class referral programme for Expedia, the world’s biggest travel company. We couldn’t be more excited to have partnered with a brand that’s been revered as an ecommerce pioneer for over 20 years. And we’re delighted to bring their millions of happy customers a refer-a-friend scheme that’s more powerful, more engaging and more effective than anything the travel industry’s ever seen.

Of course, when you think referral and travel, one brand currently springs to mind: Airbnb, who became a household name on the back of their referral programme. In fact, Airbnb (along with Dropbox and Uber) just about wrote the referral rulebook - so you’d assume their scheme would be right up there with the very best. But here’s the thing: if you take a look at Airbnb’s referral programme, it’s actually starting to look worryingly out of date.

So that’s exactly what we’ve done. Below, you’ll find our expert take on Airbnb’s refer-a-friend scheme. But, first, a little history…

Airbnb Referral 1.0

Airbnb’s referral programme didn’t always look like it does now. In fact, they didn’t even have


▸ Continue reading

Yoo-hoo, we're working with boohoo!

Boohoo

Smashing it since 2006, the UK-based fashion firm boohoo is both an ecommerce icon and a multi-billion-pound empire, parenting other hugely-successful brands including Pretty Little Thing and the US phenomenon, Nasty Gal.

So, it goes without saying that Buyapowa are incredibly honoured to be powering their first ever refer-a-friend programme. As of today, millions of boohoo customers can introduce their friends and earn £5 credit to spend at boohoo.com (we’re guessing a lot of that credit’s going to be spent on boohoo’s headline-grabbing new collaboration with the ultimate It girl, Paris Hilton), while their friends will each receive 25% off their first shop. Better still, thanks to Buyapowa’s unique gamification feature, everyone who successfully refers a friend will get the chance to win a holiday worth £1000.

Boohoo

This exciting launch cements Buyapowa's position as the world's leading referral platform for fashion brands and retailers, coming hot on the heels of recent launches for the likes of ASOS, Gap, Zalando and River Island. It's a position we don't take lightly, and that's why - just like boohoo - we never stop creating and delivering products our customers want, need and love.

Stay tuned for updates about


▸ Continue reading