Buyapowa masterclass: why no brand is too big for referral

Too big for referral

The popular belief is that referral marketing is a sledgehammer, something you deploy to get masses of new customer acquistions in one big slam. But, here at Buyapowa, we know it can be much more surgical than that - less a sledgehammer and more of a scalpel; something you can deploy in very specific ways to achieve very specific goals.

In this article, we'll take you through two use cases where referral can be extremely surgical. And, to illustrate the point, we'll use one example brand, Boots: the kind of brand that might think it's too big for referral but, once it understands that referral needn't be a blunt tool, quickly sees the value.

So, imagine you're the Chief Marketing Officer at Boots. You've got busy stores on every high street up and down the UK, your omnichannel offering is going from strength to strength, just about everyone who's ever going to shop with you has already shopped with you. What are you going to say when someone asks why you don't have a refer-a-friend programme? Well, chances are, it'll be something like this: "I like the idea of referral, but it's just not for us. We're too big."

That's


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Yoo-hoo, we're working with boohoo!

Boohoo

Smashing it since 2006, the UK-based fashion firm boohoo is both an ecommerce icon and a multi-billion-pound empire, parenting other hugely-successful brands including Pretty Little Thing and the US phenomenon, Nasty Gal.

So, it goes without saying that Buyapowa are incredibly honoured to be powering their first ever refer-a-friend programme, coming soon to boohoo's millions of dedicated customers.

This exciting news cements Buyapowa's position as the world's leading referral platform for fashion brands and retailers, coming hot on the heels of recent launches for the likes of ASOS, Zalando and River Island. It's a position we don't take lightly, and that's why - just like boohoo - we never stop creating and delivering products our customers want, need and love.

Stay tuned for more details about boohoo's upcoming programme but, in the meantime, if you'd like to take a closer look at our platform - or you simply fancy a chat about how referral can work for you - just get in touch.

See Recent Buyapowa Client Activity:


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Yoo-hoo, nous travaillons avec Boohoo !

Boohoo

Depuis 2006, la marque fashion britannique Boohoo est autant une icône du e-commerce qu’un empire multi-billionaire, maison mère de marques fashion à succès telles que Pretty Little Thing et le phénomène américain, Nasty Gal.

Alors il va sans dire que Buyapowa est incroyablement honoré de lancer leur premier programme de parrainage, bientôt disponible auprès des millions de consommateurs dévoués à Boohoo.

Cette existante nouvelle confirme la position de leader international du parrainage digital de Buyapowa auprès des marques et distributeurs de la mode, sur les talons des lancements d’ASOS, Zalando et River Island. C’est une position que nous ne prenons pas à la légère, c’est pourquoi - tout comme Boohoo - nous n'arrêtons pas de créer et délivrer un des produits dont nos consommateurs ont besoin et aiment.

Si souhaitez plus d’informations sur le programme a venir Boohoo, ou pour une meilleure approche de notre plateforme, n’hésitez pas à prendre contact avec nous.

Voir activité récente du client Buyapowa:


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Alternative influencer: the rise of the nano-influencer

Alternative Influencer

Were you at the Buyapowa Client Summit last week? If not, what on earth were you doing instead? You missed some big announcements about the year ahead, a spectacular panel from industry leaders and three excellent keynote speeches.

But don't worry. We captured the best bits for you to enjoy later, including this presentation from Buyapowa's very own Director of Client Success, Robin Bresnark, where he discusses the future of influencer marketing, taking in the topics of 'Murder She Wrote', standing on horses and sweet potato pie along the way.

Enjoy and, if you'd like to come to any of our future events, just drop us a line and we'll be sure to send you an invite.

See Recent Buyapowa Client Activity:


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Influenceur alternatif: l’avènement du nano-influenceur

Alternative Influencer

Si vous n’étiez pas présent au Summit Clients Buyapowa, nous tenions à partager avec vous les moments forts de l’évènement. A découvrir notamment le panel des industries leaders en marketing de recommandation, et les interventions de nos personnalités invitées.

Nous avons capturé les meilleurs moments de la soirée, dont l’intervention de notre Directeur Succès Clients, Robin Bresnark, qui nous éclaire sur l’avenir des influenceurs marketing.

N’hesitez pas a visionner la vidéo et si vous souhaitez participer à notre prochain évènement prenez contact avec nous, nous vous retournerons une invitation.


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