It plugs seamlessly into your existing website, app or even into your store’s point of sale system. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. That means more new contracts, more pay as you go sim activations and even a measurable drop in churn – as successful referrers are significantly less likely to switch networks in the first six months after introducing a friend.
The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.In 2014, American Apparel founder and CEO, Dov Charney, was ousted over a series of misconduct allegations. Charney has been sued by multiple former employees for sexual harassment and other forms of misconduct. His behavior—and his ongoing legal battle with American Apparel—has been blamed for tarnishing the company’s legacy as a fashion business that emphasized a “Made in the USA” mission. Charney’s oust caused a rapid drop in American Apparel’s stock prices. While American Apparel’s woes have largely been linked to these issues of misconduct, there is another major area in which consumers’ brand expectations are growing: sustainability.Data shows that modern consumers want to support sustainable companies. According to an international Unilever survey, one third of all consumers prefer sustainable brands. A 2015 Nielson survey saw 66 percent of consumers stating that they were “willing to spend more” on a product if the brand behind it was sustainable. And, in the case of millennials – the most attractive demographic to most fashion brands – the Nielson report found that 73 percent of millennial respondents don’t simply seek out sustainable products, but will pay more to support these brands. Simply put, sustainable or ethical brands are all the rage with consumers.This preference has led to the rise of many green-conscious businesses, including a growing segment of ethical fashion brands.
A Quick Summary for Your Busy Day: (45 second read)
Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market.
The past five years have seen a rapid rise in the availability (and affordability) of selling products online through ecommerce platforms such as Big Commerce, Hybris, Shopify, Magento, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly brick and mortar stores.
We recently launched a world-class referral programme for Expedia, the world’s biggest travel company. We couldn’t be more excited to have partnered with a brand that’s been revered as an ecommerce pioneer for over 20 years. And we’re delighted to bring their millions of happy customers a refer-a-friend scheme that’s more powerful, more engaging and more effective than anything the travel industry’s ever seen.
Of course, when you think referral and travel, one brand currently springs to mind: Airbnb, who became a household name on the back of their referral programme. In fact, Airbnb (along with Dropbox and Uber) just about wrote the referral rulebook – so you’d assume their scheme would be right up there with the very best. But here’s the thing: if you take a look at Airbnb’s referral programme, it’s actually starting to look worryingly out of date.
So that’s exactly what we’ve done. Below, you’ll find our expert take on Airbnb’s refer-a-friend scheme. But, first, a little history…
Smashing it since 2006, the UK-based fashion firm boohoo is both an ecommerce icon and a multi-billion-pound empire, parenting other hugely-successful brands including Pretty Little Thing and the US phenomenon, Nasty Gal.
So, it goes without saying that Buyapowa are incredibly honoured to be powering their first ever refer-a-friend programme. As of today, millions of boohoo customers can introduce their friends and earn £5 credit to spend at boohoo.com (we’re guessing a lot of that credit’s going to be spent on boohoo’s headline-grabbing new collaboration with the ultimate It girl, Paris Hilton), while their friends will each receive 25% off their first shop. Better still, thanks to Buyapowa’s unique gamification feature, everyone who successfully refers a friend will get the chance to win a holiday worth £1000.