48 takes word-of-mouth to the next level with Buyapowa

48 Ireland chooses Buyapowa to power their refer-a-friend

It’s our great pleasure to announce the launch of the Irish mobile network 48’s enhanced recruit and reward programme – powered by Buyapowa.

48 launched back in 2012 as Ireland’s first youth focused, truly digital mobile brand and revamped itself in 2020 bringing new plans to the market that challenged the conventional wisdom of the market. While their coverage – underpinned by the powerhouse network Three – is second-to-none, their perk-filled plans quickly won a special place in the hearts of young mobile customers across Ireland. 

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I can see clearly now….Atol’s new referral programme

We are proud to announce our partnership with Atol Les Opticiens – France’s leading opticians, who have focused on providing freedom and finding innovative solutions for eyeglass wearers since 1970. Atol have been constantly ahead of the game – realising the importance for customers to feel comfortable wearing glasses, they offer augmented reality to try different glasses at home and share with friends on Facebook to get a second opinion, and allow customers to change the style of their frames to match their attire. Innovation is in their DNA: back in the day they were the first in the market to offer a free second pair of ‘emergency’ glasses and have always been focused on protecting the environment through sustainability.

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X-cellent news from Vodafone and Buyapowa

Vodafone X refer a friend
 

We’re delighted to announce the launch of Vodafone X’s brand new refer-a-friend programme, powered by Buyapowa.

Vodafone X has been offering young people in Ireland an incredible package of perks ever since its launch in 2017. Now, in addition to unlimited data and weekend calls, plus unique access to free online courses and creative studio spaces, Vodafone X customers and their friends will each receive a €20 Amazon voucher every time those friends activate and maintain a new account.

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Referrals in the World of B2B

B2B Referrals

 
Word of mouth is already the largest source of sales for B2B businesses with 91% of B2B transactions being influenced by word of mouth, and so the opportunity to structure and formalise word of mouth with a referral scheme is one of the biggest opportunities in B2B. Particularly, when you consider that the average cost of a simple lead for a SaaS business is reportedly between US$50 to US$100 and telemarketing companies routinely quote US$750 and more per qualified sales lead.

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The Trend for 2021: Brands will embrace Organic Discovery, like Airbnb has, to avoid paying the Facebook and Google Tax.

The Trend for 2021
 

About this time of year, we normally turn our attention to future-gazing and predicting the global trends that we think will define customer acquisition strategies in the year ahead.

As you may remember, last year we identified five key trends that we predicted would shape advocacy marketing in 2020. And, while admitting that predicting anything in the age of Covid-19 is fraught with risk, this year we are predicting just one macro-trend:

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