Building the business case for referral marketing

Brands supercharged by referral marketing
 

What can referral marketing bring to your business?

Maybe you’re wondering what a well run and managed referral program could bring to your business? Perhaps you’ve seen some breathtaking headlines in the press and wonder how that can be true? Maybe you even tried and failed with referral marketing before and are a little sceptical about whether it can work for your business? Maybe you’re just a natural born sceptic, and that’s fine? A little bit of scepticism never does any harm. But whatever your case, we thought we’d document some of the case studies of referral marketing success and provide examples of what a well run and managed referral program can achieve.

Read more

How to turn your customers into Brand Ambassadors

How to get customers to become Brand Ambassadors

When it comes to trying to market a brand or product, there is no asset more valuable than a Brand Ambassador; those who evangelize you, your brand or your product or service to their friends,  family and colleagues. No matter how well you personalize your messaging, no matter how much data you pour into your targeting, and no matter how much effort you put into reaching niche audiences, you simply can’t compete with the power and credibility of a trusted friend, family member or colleague.

Read more

12 Referral Program Examples (& the Referral Marketing Strategies You Can Steal)

Logos of referral programs

What is a referral program?

A referral program is a growth marketing tactic that seeks to encourage existing customers to recommend a brand to their friends, family, and colleagues. Often called word-of-mouth marketing, it seeks to supercharge natural or latent word of mouth with easy-to-use sharing tools such as referral links or codes and referral rewards.

Read more