Topman x Buyapowa: we've got male

Topman x Buyapowa

Topman isn't what it used to be. Once a backroom hidden behind the crushed velet blouses your sister used to buy at Topshop, it's become a global pioneer, leading the way in menswear innovation through cutting-edge design, obsessive quality control and collaborations with the likes of Craig Green and J.W.Anderson and Nasir Mazhar.

And Topman's latest collaboration is every bit as on-trend, as they've joined forces with Buyapowa - the team behind ground-breaking referral programmes for ASOS, River Island, New Look, Nelly and PrettyLittleThing - on a refer-a-friend scheme designed to fit all their customers, from fashion-forward tastemakers to streetwear urbanites.

Word of mouth has played a huge part in Topman's success, attracting half a million visitors to its website every week and helping them set up shop in 31 countries worldwide. Now, by working with Buyapowa, they're able to harness that passion and channel it through a platform which has been proven to acquire record numbers of new customers online, on mobile and in-store.

Take a look at Topman's exciting new programme and, if you'd like more information about the fashion's world's favourite referral platform, just get in touch.

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GDPR: how to save 20m Euros

GDPR

Referral marketing has overtaken digital advertising and social to become the fastest-growing and most effective channel for customer acquisition. But a new piece of European data protection legislation is set to expose brands which operate old-fashioned referral programmes to eye-watering fines.

It’s called the General Data Protection Regulation (GDPR) and, as you hopefully know, it’s something you need to take very seriously.

Get things wrong and you could be liable for fines of up to €20m (or 4% of your global annual turnover - whichever is greater). Get things right and you could earn millions in incremental sales, increased basket sizes and greater lifetime value.

We’ve produced the mini-guide below to make you aware of how the EU GDPR applies to referral marketing, and how you can quickly migrate your referral programme to a platform that’s 100% GDPR-compliant.

Download as PDF (0.5 MB)

We still have migration slots available but, with the EU GDPR coming into effect early next year, time is running out quickly - so get in touch ASAP to make sure you don’t miss out.

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GDPR: économisez 20m d’euros

GDPR

Le parrainage digital a devancé la pub digitale ou le social pour devenir le levier d’acquisition consommateurs le plus efficace. Mais une nouvelle norme au sein de la législation européenne de la protection des données a été approuvée, et expose les marques qui opèrent le marketing de recommandation selon les méthodes old-fashion à une grosse révision.

On la nomme GDPR : La Règlementation Générale sur la Protection des Données, et comme vous le savez je l’espère d’ors et déjà, cette norme est à prendre très au sérieux.

Ne pas s’y adapter correctement pourrait en l'occurrence vous valoir jusqu’à 20M€ d’amende (ou 4% de votre CA annuel global - ce qui n’est surement pas mieux). Mais faire les choses correctement pourrait en revanche vous rapporter bien plus de ventes supplémentaires, augmenter le panier moyen et la valeur de vie client de vos consommateurs et nouveaux consommateurs.

Nous avons produit un mini-guide ci dessous pour vous familiariser avec la façon dont cette nouvelle loi fonctionne, s’applique au parrainage digital, et la façon dont vous pouvez migrer pour devenir 100% conforme GDPR.

Download as PDF (0.5 MB)

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L'Occitane formulate the perfect referral programme

L'Occitane

For over 40 years, the world-famous cosmetics brand L'Occitane has elegantly walked the line between accessibility and luxury, equally at home on the high street as it is at some of the world's most exclusive hotels, such as the Four Seasons chain.

Now, they're injecting that same combination of openness and first-rate quality into their digital offering, by launching a refer-a-friend programme - powered by Buyapowa - which engages and equips their army of loyal fans to share their passion for the brand (and a special introductory offer) with their friends.

By using the world's most advanced referral marketing platform, L'Occitane will have access to a cutting-edge suite of features, including Buyapowa's powerful branding module, an in-depth analytics suite and our unique multiple-referral engine, plus exclusive omnichannel referral tools which enable friends to shop online, on mobile or even in-store without impacting the trackability of their referrals.

Find out what makes our platform so special by taking the tour. Or, if you'd like to know more about L'Occitane's cutting-edge new referral programme, just get in touch.

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Referral marketing: it's in the bag

Tesco | marked.no | Ocado | Billa

Click and collect, mobile apps, loyalty schemes, delivery subscriptions, referral programmes. When it comes to grocery, these things aren't luxuries anymore; they're essentials.

Of these, referral is quickly becoming one of the most important, with up to 8% of all online grocery transactions taking place after customers refer their friends.

That's a significant proportion, and it's why Billa - the number one supermarket chain in Austria, which also operates hundreds more stores across Europe - have partnered with Buyapowa to make sure that their customers are incentivised and equipped to get their friends shopping, too.

"Our objective with the referral scheme is to add a powerful tool as part of our CRM strategy while, at the same time, acquiring new customers using our loyal customer base. For us it’s a win-win-win situation for all involved."

Pascal Storer, eCommerce Digital Marketing Manager, Billa

Just like Tesco, Ocado and Norway's marked.no (all of whom chose our award-winning platform to power their referrals), Billa recognise that 80% of customers now expect their favourite brands to operate a referral programme. And, if they don't find one, there's a risk that a) those customers will shop elsewhere, and b) their friends may never


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