Referral marketing: fashion's hottest trend for SS17

We’re extremely proud and humbled to announce new partnerships with two of fashion’s best-loved and most recognisable brands: New Look and River Island.

With a combined total of well over 1,000 stores thoughout the UK, Europe and Asia, both brands are famed for their passionate embrace of everything new - which makes them a perfect for Buyapowa’s innovate take on referral marketing.

We’re especially excited that both these celebrated brands will be able to take advantage of the Buyapowa platform’s unique international and omnichannel features, helping them acquire huge numbers of new customers anywhere in the world - be that online, on mobile or even in store.

Watch this space over the coming weeks for further previews of their cutting-edge programmes and, if you’d like to find out more about the referral platform that’s taking over fashion, just get in touch.

New Look and River Island are just two of the many leading fashion brands and retailers that have placed their trust in Buyapowa to power their referral marketing. If you would like to chat about how we can help supercharge referrals for your brand, then get in touch.

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Soldes d’hiver : Comment déjouer la morosité de fin de soldes

Nous voici maintenant arrivés à la fin de la période des soldes d’hiver, et vous constatez déjà une baisse du rythme de vos ventes : vos produits phares ont quitté depuis longtemps vos rayonnages ou sites Internet, et vos consommateurs ont déjà dépensé la plupart de ce qui restait dans leur portefeuille ... enfin, s’il leur restait encore de quoi dépenser après la période de Noël et du « Black Friday » ou « Super Vendredi » fraîchement débarqué des États-Unis en France en 2014.

Vous savez aussi que la période des soldes s’achèvera juste après la Saint Valentin, et qu’il vous faudra patienter cinq mois jusqu’aux soldes d’été en juillet prochain avant de pouvoir attirer un tel nombre de visiteurs. Alors que faire en attendant pour continuer à faire sonner vos tiroirs-caisses ?

Et bien la solution pourrait bien s'avérer être le parrainage digital, un concept de vente qui a fait ses preuves aux États-Unis et au Royaume-Uni, et qui ne cesse de se développer en France avec des marques en pointe comme Vivarte, SFR, Conrad, FeelUnique et New Look.

Votre bilan post-ventes

C’est effectivement le moment idéal pour réfléchir à ce que sera votre situation après la fin


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Get your referral programme moving

HOW 15 TOP BRANDS PROMOTE THEIR REFER-A-FRIEND PROGRAMMES

Referral marketing works just like any other form of marketing: via a funnel. You put people in at the top; they go through several of stages of conversion as they share with their friends; and, as those friends engage, successful referrals complete the process.

But it’s the first stage that’s perhaps the most important. Because, no matter how enticing your referral proposition or how excited your customers are about sharing your brand or products with their friends, unless they’re exposed to your programme in the first place, you won’t end up with any referrals.

Referral marketing drives your business. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s how some of our favourite clients do exactly that...


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If you have a referral scheme and would like to know how to get more from it, or even if you are thinking about setting up your very first scheme and want to get ahead of the curve, we would love to chat


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Now powering referral marketing across Norway

Like apple pie, muscle cars and blue jeans, referral marketing used to be a quintessentially American phenomenon. But, in the past few years, it’s spread like wildfire across the globe: first in the UK, then throughout Asia and Western Europe and now - with a bang - in Norway.

So, it’s no surprise that, hot on the heels of FMCG brand Zentio and the leading fashion retailer Nelly, our latest client win is a Norwegian one - the digital grocer (and Norway's fastest growing entrepreneurial company), marked.no.

Having worked with the likes of Ocado and Tesco, our team have unrivalled experience in the grocery sector, and we’re excited to see what we can achieve with a grocer that’s so innovative it's already delivering directly to people’s parked cars. It's certainly making great use of one of Buyapowa’s most innovative features - our referral leaderboard - meaning that the marked.no customer who gets the most friends shopping will get to enjoy dinner with world champion master chef, Geir Skeie.

Marked.no joins the ever-growing list of leading brands and retailers in the Nordics and across the globe that have placed their trust in


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Time Inc.'s new refer-a-friend scheme

Time Inc. UK has partnered with Buyapowa to empower all its subscribers to refer friends to any of its publications.

As Britain's leading publisher of print and digital magazines, it publishes over 60 titles including People, Sports Illustrated, Country Life, Horse & Hound, NME, InStyle, Decanter and the eponymous Time Magazine. Subscribers can now recommend that friends try any of these publications with a 55% discount on initial subscription. Each successful referral earning the referrer a £5 John Lewis card.

Gideon Lask, Founder and CEO of Buyapowa said "Time Inc. always knew that word of mouth played an important part in driving magazine subscriptions offline. But because consumers now spend so much time being social online, that represents an enormous subscriber-get-subscriber opportunity.

Time Inc. partnered with Buyapowa because of our advanced and easy to use sharing tools. These enable any subscriber to refer friends directly from their laptop or mobile phone using email, Facebook Messenger, Whatsapp, SMS or their social network of choice.

Word of mouth works well for subscription businesses like magazines as people with a niche interest often know people who share their passion. But we all know friends, family and colleagues with different interests. So by making


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