The concept is simple but brilliant: instead of waiting days for an appointment with your local GP, customers can launch the babylon app on their phone, tablet or computer and, within just a few minutes, text, call or video chat with a fully-registered doctor.
No wonder babylon just announced an investment of £50m as they work towards revolutionising a service that's vital but in palpable need of innovation. And no wonder most of their customers rate their service five out of five: something which is not only crucial to babylon's retention rate, it's also a fundamental element of their growth strategy.
Given that healthcare is such a precious and personal thing, it's understandable that prospective customers will need reassuring before they sign up to the service. And that's hard to do via traditional marketing. A billboard can't tell you how babylon prescribed just the right medicine to your friend, Jean, and had it delivered within the same day. A web banner can't explain how your brother, Michael, was able to get the help he needed while