The psychology of referral: part 2

The psychology of referral part one

Welcome to Part Two of our three-part dive into the psychology of referral marketing. If you missed Part One, have a dig around your email inbox, this blog or your sofa – you’ll probably find it there.

So, what’s in store this time?

Well, we’ll tell you why it’s super-important to put your refer-a-friend scheme in as many places as possible. We’ll explain why you’ve got to refresh your programme every once in a while. And we’ll unveil the incredible results you can achieve by introducing tiered and staggered rewards.

And we’ll do all that while giggling at a student with a big, black bag over his head, wondering exactly how much drool Pavlov had to mop up and rejecting a wager with a caveman.

Hopefully, you’ll find it all as useful and enjoyable to read as we found it to write. Enjoy, and we’ll see you soon for Part Three.

Enjoyed Part Two? Check out Part One, and Part Three.

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