Buyapowa acquires RewardStream

Business combination creates the first truly global leader in referral marketing

Buyapowa Ltd is pleased to announce that it has acquired RewardStream, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have created the first truly global enterprise referral marketing platform with programs in over 27 countries.

Formed in London in 2011, Buyapowa provides refer-a-friend solutions for brands and retailers including Expedia, Gap, L’Occitane, Vodafone, Desigual, and Zalando, Europe’s largest online fashion retailer. By bringing on board the experience and passion of RewardStream’s North American team, the organization is now perfectly positioned to make referral marketing – already the most effective form of new customer acquisition – a must-have tool for enterprise-scale brands and retailers across the globe.

As the de facto provider of referral technology to the UK telecom industry, Buyapowa recognised a natural synergy with RewardStream, who is the leader in the North America telecom industry. In addition to Vodafone, Buyapowa proudly works with many of the other major European mobile networks, including: EE, BT, Three and Telefónica’s O2. In North America, RewardStream powers the referral marketing platform for major national brands including Sprint, Boost Mobile, Virgin Mobile, TELUS, and Rogers. As a combined company, Buyapowa and RewardStream are now the world leader in telecom referrals, having brought more than 1.4 million new customers and more than $1 billion in enterprise value to our mobile telecom partners around the globe.

By combining two industry-leading technologies, Buyapowa now offers the most powerful platform in the referral marketing industry, boasting unique features such as Omnichannel Referral Tracking, Lightning-fast Integration and Multiple Referral Generation. This platform, together with the expertise, science and passion of both teams, is set to roll out globally over the coming months.

“Buyapowa and RewardStream have both achieved incredible success within our respective territories over the past few years,” stated Gideon Lask, founder and Chief Executive Officer of Buyapowa. “The time is now right for us to come together to offer the greatest platform, and the greatest service, anywhere in the world. Our new, bigger team couldn’t be more excited to take enterprise-scale referral marketing to the next level.”

“Joining the Buyapowa Group gives us a tremendous opportunity to expand beyond being the leading referral solution for wireless carriers and financial services in North America,” said Rob Goehring, CEO of RewardStream. “We’re now perfectly positioned to move into enterprise ecommerce, where Buyapowa has established itself with major international consumer brands such as Expedia, Zalando and Gap. Together, we’re unstoppable – and we’ve got some incredibly exciting plans for the next 12 to 18 months.”

Buyapowa is the world’s leading referral marketing platform, powering invite-a-friend programmes for hundreds of brands including Expedia, Gap, L’Occitane, Vodafone, Desigual and Zalando. A unique feature-set, including a multi-referral engine, flexible rewards and an intelligent sharing suite, enables brands to launch fully-branded, internationalized referral programmes in minutes, reducing the cost per customer acquisition by up to 80%.

Please contact the Buyapowa PR team at or Europe: +44 (0)20 3008 443 North America: +1 (877) 692-0040

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