Your refer-a-friend programme... your way

Customising the user experience

The Buyapowa refer-a-friend platform is the most advanced platform of its kind anywhere in the world.

That means that, while it's easy to get up and running in next to no time, you’ll have incredible power at your fingertips to customise the user experience to suit your brand, your products and your customers.

From advanced design flexibility to custom creative to special features, there's almost nothing you can't do. And, because our platform is endlessly flexible, you're free to change things again and again and again, whenever your needs evolve.

Take a look at the presentation below to see how one of our longest-standing and best-loved clients, the luxury lifestyle retailer Amara, have customised the Buyapowa platform from top to bottom.



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If you're thinking about launching or improving a referral programme, or you'd like to see even more examples of how different brands have crafted the perfect refer-a-friend scheme, just get in touch. We've got a lot to share.

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Yoo-hoo, wir arbeiten mit boohoo!

Boohoo

Das britische Modehaus Boohoo ist seit 2006 ein E-Commerce-Symbol und ein Multi-Milliarden-Pfund-Imperium, das andere sehr erfolgreiche Marken wie Pretty Little Thing erzieht und das US-Phänomen, Nasty Gal.


Deswegen ist es Selbstverständlich, dass Buyapowa unglaublich geehrt ist, ihr erstes Freundschaftswerbung-Programm zu starten. Ab heute können Millionen von Boohoo-Kunden ihre Freunde vorstellen und £5 Kredit verdienen, um bei boohoo.com zu verbringen (wir vermuten, dass eine Menge von diesem Kredit für Boohoos schlagzeilenträchtige neue Zusammenarbeit mit Paris Hilton ausgegeben wird), während ihre Freunde jeweils 25% Rabatt auf ihrer ersten Bestellung erhalten. Besser noch, dank Buyapowas einzigartiger Gamification-Funktion wird jeder, der einen Freund erfolgreich empfehlt, die Chance bekommen, einen Urlaub im Wert von £1000 zu gewinnen.


Boohoo

Mit dieser aufregenden Markteinführung festigt Buyapowa seine Position als weltweit führende Empfehlungsplattform für Modemarken und Einzelhändler und steht kurz vor den jüngsten Markteinführungen für Kunden wie ASOS, Gap, Zalando und River Island. Es ist eine Position, die wir nicht leicht nehmen, und deshalb hören wir - genau wie Boohoo - niemals auf, Produkte zu kreieren und zu liefern, die unsere Kunden wollen, brauchen und lieben.

Bleiben Sie auf dem Laufenden über das Programm von Boohoo, aber wenn Sie sich unsere Plattform näher ansehen möchten - oder einfach


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Everything we know about referral rewards and incentives. (Hint: it's everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world's leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries - from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we're asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place? Well, here's everything we know. And, now, you do too!

Rewards

  1. Referral rewards are a thank you to customers who have successfully referred their friends.
  2. They're also something to accelerate that referral in the first place.
  3. Guess what? The first point really isn't important. If the referral was going to happen anyway, a thank you is nice, but it’s ultimately unnecessary. Rewards should be designed to trigger actions that wouldn’t happen on their own.
  4. You’re rewarding referrals, but referring isn’t the action rewards should be designed to trigger. The actual action is sharing with a friend; whether they


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Buyapowa masterclass: why no brand is too big for referral

Too big for referral

The popular belief is that referral marketing is a sledgehammer, something you deploy to get masses of new customer acquistions in one big slam. But, here at Buyapowa, we know it can be much more surgical than that - less a sledgehammer and more of a scalpel; something you can deploy in very specific ways to achieve very specific goals.

In this article, we'll take you through two use cases where referral can be extremely surgical. And, to illustrate the point, we'll use one example brand, Boots: the kind of brand that might think it's too big for referral but, once it understands that referral needn't be a blunt tool, quickly sees the value.

So, imagine you're the Chief Marketing Officer at Boots. You've got busy stores on every high street up and down the UK, your omnichannel offering is going from strength to strength, just about everyone who's ever going to shop with you has already shopped with you. What are you going to say when someone asks why you don't have a refer-a-friend programme? Well, chances are, it'll be something like this: "I like the idea of referral, but it's just not for us. We're too big."

That's


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Yoo-hoo, nous travaillons avec Boohoo !

Boohoo

L’entreprise de mode basée au Royaume-Uni boohoo qui connait un franc succès depuis 2006 est à la fois une icône du e-commerce et un empire de plusieurs milliards de livre sterling. Elle a lancé un mouvement et a fait naître la marque Pretty Little Thing, ainsi que le phénomène de mode américain Nasty Gal.

Donc, il va sans dire que Buyapowa est incroyablement honoré d’être en charge de leur tout premier programme de parrainage. À ce jour, des millions de clients de boohoo peuvent introduire leurs amis et gagner un crédit de 5 £ à dépenser sur boohoo.com (nous supposons qu’une grande partie de ce crédit sera consacrée à la nouvelle collaboration de boohoo avec la It girl, Paris Hilton). Leurs amis recevront eux, chacun 25% de réduction sur leur première commande. Mieux encore, grâce à la fonction de gamification unique de Buyapowa, tous ceux qui parraineront avec succès un ami auront la chance de gagner un séjour d’une valeur de 1000 £.

Boohoo

Ce lancement passionnant, après ceux d’ASOS, Gap, Zalando et River Island, consolide la position de Buyapowa en tant que plateforme de parrainage leader mondial pour les marques de mode et les détaillants. C’


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