Buyapowa discusses boosting customer referrals with Pathmonk

Our Director of Marketing, Peter Cunningham, recently sat down with the team at Pathmonk for a podcast to share what Buyapowa does, how we do it, and why lead generation is more than just a numbers game.

As a business that powers advocacy marketing programs for and markets to some of the world’s leading enterprise brands, Buyapowa has a ‘quality over quantity’ ethos, opting out of generic messaging and an over-reliance on automation to instead focus on brokering relationships and personalizing communication for specific audiences.

Read more

happ-e by ENGIE and Buyapowa team up to bring clean energy to French homes with refer-a-friend

happ-e and Buyapowa team up to bring clean energy to French homes with refer-a-friend

happ-e is a French energy provider created by ENGIE in 2014, and primarily intended for young people looking for simplicity and speed to take out an energy contract for their home.

It offers everything you need, no more, no less, and at the best price. It is a tailor-made brand, which adapts to the lives and needs of its customers.

Read more

Buyapowa opens LATAM Office to support continued growth across the region

Welcome to the team, Laura Murillo, our new LATAM Sales Manager

Due to the continued success of its enterprise advocate marketing platform across the entire LATAM region, Buyapowa today announces the opening of its first LATAM office to be headed by Laura Murillo, in Bogota, Colombia. 

Laura, a recent graduate of the ESADE MBA, will spearhead Buyapowa’s outreach into the LATAM market, which has already seen leading local brands including Apuesta Total, VTR and Crabi place their trust in the Buyapowa platform. 

Read more

Examples of Referral Programmes at Leading Telecoms Brands

Examples of leading telecoms referral schemes
 

To understand why telecoms marketers have turned towards referral or member-get-member programmes, we first need to look at the daunting challenges they face.

On the one hand, the demand for mobile, fixed line and broadband services never ceases to stop growing. Users now just expect the highest-possible quality streaming to their fixed and mobile devices, with all the huge capex requirements in fibre networks5G etc. that necessitates.

Read more