Think Referral System … not Referral Automation
What’s a Referral System?
A Referral System is the means by which you get existing happy customers to advocate on behalf of your brand and encourage their friends, family and colleagues to also become customers. The difference between a simple referral and referral system, is that by planning how you can identify and use each contact point with happy customers to get them referring again and again, you can create a virtuous cycle of referrals.