Just over 4 years ago we began working with the Vodafone Group. Something we are immensely proud of, particularly as we are now represented across various different Pay as you go and Pay monthly mobile, Broadband, Fibre, SoHo and Business brands and segments and also across the United Kingdom, Ireland and The Netherlands.
To understand why utilities (natural gas, electricity and water suppliers) are increasingly looking to harness positive word-of-mouth to gain new customers via referral marketing, we need to look at the challenges utilities marketers face.
First, as the name suggests, a ‘utility’ is something that’s seen as interchangeable commodity, and if you switch gas, electricity or water supplier you get exactly the same gas molecules, electrons and water flowing through your pipes and cables. And so, at least in developed countries, changing supplier doesn’t typically impact the nature or regularity of the supply of gas, electricity or water to your home or business. So it’s hard to compete on product, other than by offering some nice apps and IOT applications to monitor and control your usage. And being a regulated business means that there’s usually a whole heap of red tape that restricts the kind of marketing that can be done, and what can be included in product bundles.
Founded way back in 1928 before being acquired as a wholly-owned subsidiary by Liberty Latin America in 2017, VTR — also known as Vía Trans Radio — is one of Chile’s largest telecommunications companies, the leading provider of subscription television and internet throughout the country.
Your credit union is not only different than traditional banks and financial institutions, it’s different than every other credit union out there. And while some credit unions have been around for generations, while some are far more recent. While some restrict membership to people in a specific industry or occupation — like a firefighter’s credit union — others are open to everyone.
Crabi, the first 100% digital auto insurer in Mexico that centers on the person behind the wheel as well as the cars it covers, proposes a modern, simpler way for car owners to get personalized coverage, paying only for the services they really need. This is the way they put their customers front and center, not just their cars. Additionally, Crabi fosters safe driving by rewarding additional benefits to responsible drivers who sustain a crash-free driving performance.
As Buyapowa continues to go from success to success across the Spanish and Latin American regions, we’re proud to announce and celebrate our Spanish-speaking team that covers the full spectrum of the Buyapowa process, from Sales to Implementation to Client Success.