Step right in. Make yourself comfortable on the couch there. Yes, yes – lie down. Good, very good.
Now, what seems to be the matter with you? What’s that? You’re sad? Tell me more about that. M-hmm, uh-huh, I see. Well, it seems to me that you’re understandably troubled by missing Buyapowa’s webinar about the psychology of referral last week. And now you feel a tremendous sense of loss, grief and shame.
Ask anyone at the financial services brand LV= what they’re most proud of and, chances are, they’ll say it’s being the UK’s most recommended insurer according to YouGov (the most quoted authoritative measure of public opinion and consumer behaviour).
Si vous demandez aux employés de chez LV= ce dont ils sont le plus fiers dans leur entreprise, ils vous répondront certainement que c’est d’être l’assureur le plus recommandé du Royaume-Uni (selon YouGov – l’authorité la plus citée en terme d’opinion public et de comportement du consommateur).
What do you get when you decide to work with Buyapowa? Well, you get unprecedented numbers of valuable new customers, acquired via the world’s leading refer-a-friend platform. You get unlimited support and guidance from our team of advocacy experts, plus a fully-managed service which makes launching and refining your programme a breeze. But, most importantly, you get to come to the annual Buyapowa Client Summit – just like these wonderful people did this week:
As always, it was a blast – and it turned out to be every bit as enlightening as it was fun, thanks to absolutely fascinating guest presentations from Bulb’s Jenny Zhao and SMARTY’s Ian Buckley, plus a panel chaired by ecommerce legend Matthew Tod and featuring Vodafone’s Daniel Thomas. From our side, we were delighted to announce several brand new features coming soon to the Buyapowa platform, and to explain how our clients can use some whip-smart psychological hacks to supercharge their referral programmes.
Travailler chez Buyapowa, la plateforme leader en parrainage digital, nous en apprend beaucoup. Nous partageons jour après jour ce savoir acquis au contact de tous nos clients, représentant aujourd’hui plus d’une centaine de marques à l’international et dans différents secteurs industriels – de la mode à la beauté, en passant par les télécoms ou les banques, et bien d’autres encore.
Un des sujets sur lequel nous sommes le plus souvent questionnés concerne les récompense et incentives qui sont attribuées aux clients. Quelles sont les différentes options possibles ? Qu’est ce qui fonctionne le mieux, et dans quelles circonstances ? Quelle devrait être la valeur de ces récompenses ? Et quoi servent-elles en premier lieu ?
Nous vous exposons ici tout ce que nous savons sur le sujet !
You’ve heard of the boiling frog theory, right? Put a frog in boiling water and it’ll jump right out. But put it in tepid water, then slowly bring that water to the boil, and Mr Frog will happily sit there until he’s cooked to death.
