How to do Organic Discovery like Airbnb: Part 2

A guide to creating organic discovery: Part two of three

In Part One of this guide on how to create and implement an Organic Discovery strategy like the one which allowed Airbnb to get 91% of its web traffic from unpaid sources, we discussed the preparation needed, such as making sure you do actually have a world-class and unique customer experience that’s worth sharing, that you know what you are trying to achieve, and getting your SEO set up. Below we will discuss User-Generated Content, Ratings and Reviews and Social Media, before dealing with Influencers, Referral Programs and Employees, Partners and other Influencers in Part Three

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How to do Organic Discovery like Airbnb: Part 1

A guide to creating organic discovery: Part one of three

If you’ve been following our blog, hopefully, you didn’t miss our prediction for the big marketing trend of 2021: Airbnb style Organic Discovery.

This was inspired by the momentous news that Airbnb released in the run-up to its successful IPO in December 2020, which raised US$3.5bn and valued it at US$86bn (almost equal to the combined valuations of Marriott, Hilton and Expedia). But if you didn’t hear, Airbnb announced that it got fully 91% of all of its web traffic without paying a single penny to Google, Amazon, Facebook or Apple (‘GAFA’).

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Do you know your referral codes from your referral links?

Can you tell the difference between a referral code and a referral link?

We’ve talked before about what referral tracking is and why it’s important but, as always, there’s more to it than what we covered in that blog. As we covered in that blog, however, referral tracking is an integral part of the referral process. And when done properly, it gives you the ability to quickly and cleanly reconcile referrals, track referrer activity and behaviour and accurately measure the performance of your program, which allows you to optimize and maximize the benefits.

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The Guide to Customer Retention, Loyalty & Referrals

While surely everyone knows the famous quote that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, it’s strange why so many brands still focus so much on acquiring new customers instead of focusing on their existing ones. Because improving the experience for existing customers will not only increase customer retention and the bottom line, but also create satisfied customers that can become brand ambassadors to help acquire new ones.

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Apuesta Total lets the games begin with referral marketing

Apuesta Total takes it to the next-level with Referral Marketing

Peru’s leading gaming brand, Apuesta Total, is committed to their gaming market, enabling their customers to access the best bets and betting exchange markets across its website and network of shops throughout Peru. Whether it’s wagering pre-match and in-game across all major global leagues and sporting events or virtual games or live casinos, their customers can enjoy secure and entertaining gaming, no matter where and when.

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Bord Gáis teams up with Buyapowa to power their refer-a-friend programme

Bord Gais chooses Buyapowa to power their refer-a-friend programme

Since 1976, the team at Bord Gáis Energy – now a part of the global Centrica plc Group – has been powering and servicing the homes of thousands of residential and commercial customers throughout beautiful Ireland. They’re committed to continuous investment in improving the lives and experiences of their more than 730,000 customers, and understand that they play a leading role in shaping the energy market.

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