Business combination creates the first truly global leader in referral marketing

Buyapowa Ltd is pleased to announce that it has acquired RewardStream, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have created the first truly global enterprise referral marketing platform with programs in over 27 countries.

Formed in London in 2011, Buyapowa provides refer-a-friend solutions for brands and retailers including Expedia, Gap, L’Occitane, Vodafone, Desigual, and Zalando, Europe’s largest online fashion retailer. By bringing on board the experience and passion of RewardStream’s North American team, the organization is now perfectly positioned to make referral marketing - already the most effective form of new customer acquisition - a must-have tool for enterprise-scale brands and retailers across the globe.

As the de facto provider of referral technology to the UK telecom industry, Buyapowa recognised a natural synergy with RewardStream, who is the leader in the North America telecom industry. In addition to Vodafone, Buyapowa proudly works with many of the other major European mobile networks, including: EE, BT, Three and Telefónica’s O2. In North America, RewardStream powers the referral marketing platform for major national brands including Sprint, Boost Mobile,