Buyapowa Client Summit 2018: the morning after the night before


Our heads hurt. Mainly because they're bursting with new learnings, memories of great conversations and, yeah alright, one or two drinks at last night's Buyapowa Client Summit.

Possibly three.

We adore our annual gatherings though, getting together Buyapowa clients present and future, plus leading experts from the worlds of retail and marketing. And last night's Summit was our best to date, with record attendance, plus great keynote speeches from data expert, Matthew Tod, awesome futurologist Eirik Norman Hansen and (cough) little old me, Robin Bresnark, Buyapowa's Director of Client Success.


We were also honoured to host three of London's leading minds on our panel: the razor-sharp Ryan Davies (New Look, M&S, Mothercare), the vastly experienced Richard Guest (Babylon Health) and the brilliant - and brilliantly sporting - Thom James (Fever PR). Missed it? Want to hear it again? Just click below to play, or hit the download button to enjoy it later.

Stay tuned for even more brilliant content from the event over the next few days. But, for now, let me just offer a huge thanks to everyone who participated and everyone who came.

If you didn't, why the dickens not? Do some clicking and we'll be

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Buyapowa Client Summit 2018: la soirée évènement du marketing de recommandation

Nous avons comme chaque année réuni les clients Buyapowa d’aujourd’hui et de demain à l’occasion de notre évènement Summit. Cette année aura particulièrement été réussie avec un record de participants, des keynote et interventions de l’expert data Matthew Tod, du futurologiste Eirik Norman Hansen, ou encore ma présentation, en tant que Directeur Clients Success, sur le marketing influenceurs.

Nous avons également été honorés par la présence de trois personnalités du marketing et ecommerce : Ryan Davies (New Look, M&S, Mothercare), le très expérimenté Richard Guest (Babylon Health) et le brillant Thom James (Fever PR). Si vous n’avez pas pu assister à l’évènement ou souhaitez revoir les moments forts cliquez pour la vidéo.

Ne manquez pas la suite de notre actualité dans les prochains jours. Dans l’attente merci a tous les participants.

Et si vous souhaitez participer l’année prochaine, cliquez ici pour vous assurer de recevoir votre invitation.

N’hesitez pas a nous contacter également pour tout conseils en best practice ou en savoir plus sur nos services.


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Podcast: referral and Lebara mobile


This week, Buyapowa's Director of Client Success, Robin Bresnark, catches up with Dipesh Sanghrajka from Lebara's Digital Growth team to chat about traditional marketing channels, online acquisition and, of course, referral marketing.

Dipesh is a fascinating man and Lebara - one of Buyapowa's latest clients - is a fascinating telecoms brand, set up specifically to serve migrant communities and to help family members, displaced across the world, keep in touch with each other.

Fundamentally, Lebara serves communities - and that makes them an absolutely ideal client when it comes to referral marketing. When it comes to switching mobile phone network, the first thing we all do is ask our friends: "What’s the service like? How’s the signal?". So referral’s a natural fit in telecoms.

Add that to the sense of community Lebara’s customers have - where it’s all about helping your relatives and neighbours - and you’ve got something very special indeed.

You can stream the podcast below, or just hit the download button to save it to your device. Enjoy!

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Referral marketing is failing 91% of shoppers (but don't worry - we've fixed it)

Here's a really worrying statistic:

According to the latest Census Bureau report, 90.9% of all retail sales still happen in-store. Not online, not on mobiles, but in brick and mortar stores. And yet, only 5% of refer-a-friend programmes allow for that.

Say what?

Now, obviously, lots of these in-store sales are small, casual purchases that could and would never take place online - a coffee here, a pack of gum there. But, as PwC’s Total Retail Survey recently made clear, many sales take place in-store not because online isn’t an option, but because it’s simply not the preference for huge numbers of customers:

37% of shoppers prefer to buy toys in-store.
40% prefer to buy entertainment products in-store.
47% prefer to buy health and beauty products in-store.
51% prefer to buy both fashion and consumer electronics in- store.
59% prefer to buy furniture and homewares in-store, and...
70% prefer to buy groceries in-store.

So, surely referral marketing should cater for that? Surely referral marketing should be as omnichannel as the rest of retail has become? Well, yes, it should be - but, almost invariably, it isn't.

And that's insane. But, thankfully, the latest referral tech has

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Our heaven scent referral programme for A.S. Watson's The Perfume Shop

As the largest international health and beauty retailer in Asia and Europe, A.S. Watson are the leading experts in their sector and home to household-name brands including Savers, Watsons and Superdrug. So it's no surprise that they'll be teaming up with Buyapowa, the world's leading experts in referral marketing, to deliver a refer-a-friend programme for another one of their best-loved brands, The Perfume Shop.

Buyapowa's experience in beauty sector is unparalleled, having worked with brands and retailers including L'Oréal, Feelunique, L'Occitane, Space NK and many more. And, thanks to our ability to integrate with clients' loyalty schemes, plus our omnichannel referral tracking features, we're uniquely placed to deliver a programme that not only gets The Perfume Shop's most passionate customers sharing, it also gets their friends shopping - whether that's online, on mobile or in any one of The Perfume Shop's 250 stores.

Stay tuned for more information about this exciting launch. In the meantime, if you'd like to know more about the Buyapowa platform and how beauty brands and retailers are using it to acquire unprecedented numbers of new customers, just get in touch.

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