We’re proud of our Canadian heritage, having merged with Vancouver’s Rewardstream back in 2018 and, although we’re now a global company with clients and team members all over the World, we’re proud to have maintained and even strengthened our relationship with some of Canada’s very finest and most innovative brands.
Below, we’ve set out some of the Reward Marketing Programs that we’re honored to say have placed their trust in Buyapowa. As you can see, these range from telecommunications titans, through insurance leaders and renowned credit unions to innovative fashion brands, all of which are driving new customer acquisition and retention through the power of word of mouth and the smart use of rewards and incentives.
I’m sure these brands need little or no introduction, but we’ve set out details of the great referral and reward programs they’re currently running below:
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TELUS Group
We first partnered with the TELUS Group back in 2015, powering referrals for Koodo and then TELUS Mobility, and we’ve since expanded to new markets, including TELUS Home Solutions and TELUS Quebec.
TELUS Mobility
The current TELUS Mobility referral program offers a C$50 bill credit to both the referrer and referred-in friend. A feature of the TELUS programs is that they introduce time-limited booster campaigns from time to time.
“Buyapowa enables referral for multiple types of customers, seamlessly managing leads and reward distribution, creating more efficiency and less strain on our resources.” – Alex M., Senior Strategy Manager at Telus
Koodo
Our long standing partnership with TELUS began with a referral program for the Koodo subrand, focused primarily on the youth market and offering postpaid, prepaid, and wireless home phone services. Through their referral program, Koodo currently offers referring customers and referred-in customers a C$25 bill credit, with an annual cap of C$300 for each participant.
“We were delighted with the subject matter expertise that Buyapowa brought to the table when helping us develop our referral program.” – Matt N., VP Sales at Koodo
First West Credit Union
Our partnership with First West Credit Union has been going strong since 2013 and extends across its Island Savings, Envision Financial and Valley First Divisions. Since then, their referral programs have become a staple of each brand’s offerings, rewarding loyalty and encouraging new memberships.
Envision Financial, Island Savings & Valley First
The programs for First West Credit Union exist across their three sub brands Envision Financial, Island Savings and Valley First. Currently, the referrer receives a C$100 deposit into their account once their friend successfully begins banking. Similarly, the friend is rewarded with C$100 upon opening a Simply Free Account and completing a recurring pre-authorized debit or credit transaction within 60 days.
“There is little to dislike. The platform is easy to use and the team are very open to suggestions and feedback. They work hard to stay up with trends and updates regularly.” – Jean C., Snr Relationship Marketing Specialist at First West Credit Union
Rogers Group
Our partnership with Rogers has its origins in 2016 and has since expanded to include its Fido sub-brand from 2020. While these programs are currently not live, when they were they included:
Rogers
Each successful referral results in a C$50 bill credit for both parties involved, with the opportunity for referrers to accumulate up to C$300 in bill credits annually through multiple successful referrals.
Fido
Currently, the referral program rewards both the referrer and the referred-in friend with C$25 in bill credits spread over 5 months.
“One of the best features of Buyapowa is the reporting features on their website. They’re great people who are always willing to help. Unbeatable value for money.” – Emma P., Senior Manager Market Analytics at Rogers Group
Bell Canada
We commenced our collaboration with Bell Canada in 2021, first powering referral programs for Virgin Plus, and subsequently, Lucky Mobile and Bell Mobility customers. And today while these programs are currently not live, when they were they included:
Virgin Plus
Their refer-a-friend program offers C$50 in bill credits (C$5/mo. for 10 months) for both the referrer and the friend.
“Excellent customer service and good tools. My Buyapowa representative is my favourite part about working with Buyapowa – they’re quick, attentive, detailed, and friendly, and I couldn’t be happier with their contributions to our success.” – Justin C., Lifecycle Marketing Specialist at Virgin Plus
Lucky Mobile
A sister brand to Virgin Plus, Lucky Mobile’s referral program rewards both the referrer and referred-in friends with a C$50 credit (C$5/month for 10 months).
“I’ve loved working with Buyapowa and continue to drive the program forward together.” – Carly M., Specialist in Marketing Strategy and Analysis at Bell Canada
Bell Mobility
Bell Mobility’s referral program rewards both the referrer and the referred-in friend with C$50 bill credits, spread over a ten month period.
Indochino
Vancouver’s innovative fashion brand’s referral program offers referrers and referred-in friends each a C$50 discount on their spend. A Qualifying Purchase for this discount has to be over C$399.
“We’ve known that word of mouth is incredibly important for us. Buyapowa has been the partner we needed to walk us through best practices, industry benchmarks, and how to add value.” – Toni P., Marketing Manager at Indochino
Freedom Mobile
Our partnership with Freedom Mobile, subsidiary of Quebecor (formerly Shaw Communications), has been standing strong since 2015. Their referral program rewards both the referrer and their friend with a C$25 service credit upon the friend’s successful sign-up, with the potential to earn up to C$250 in service credits each year.
“We’re excited to accomplish more great things together with the support from [the Buyapowa] team.” – Amna Q., Acquisition and Product Marketing analyst at Freedom Mobile
Cogeco
Cogeco and Buyapowa’s partnership has started strong from spring 2024. The fast-growing Canadian telecommunications and media company, introduced a referral program shortly afterwards. The Cogeco program rewards each eligible existing customer with a $50 bill credit for each new successful referral, and the referred-in friend also earns a $50 bill credit, once they meet the eligibility criteria. Referrers can bring in up to 5 friends each, meaning there is a potential $250 on the table.
- Our longstanding partnerships with each of these iconic Canadian brands reflects both our legacy and our ongoing commitment to being the leading enterprise reward marketing provider across Canada. If you’re thinking of implementing a new, or upgrading your existing, reward marketing, then get in touch, we’d love to share what we’ve learned working with these great brands and over 250 others across the globe.
