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ISP, BROADBAND & FIBER

Referral & Reward Programs for ISP, Broadbrand & Fiber Providers.

Trusted by leading providers

The impact of partnering with Buyapowa

7.7xConversion rate increaseReferred-in friends are almost eight times as likely to switch as traditionally acquired customers.

50%Lifetime value growthReferred-in customers have a 50% greater lifetime value than traditionally acquired new customers.

1.5xAverage Lifetime GrowthReferred in customers stay with the network for 50% longer than traditionally acquired new customers.

26%Churn descreaseExisting customers are 26% less likely to churn in the six months after referring a friend.

20xROIOur telecom clients typically see a 20-fold return on investment against the Buyapowa platform fees.

What industry leaders say about Buyapowa

“Great referral platform providing a really clear and intuitive customer experience with a helpful team who are always on hand to help!”

Katy Grant Commercial Manager

“Buyapowa enables referral for multiple types of customers, seamlessly managing leads and reward distribution, creating more efficiency and less strain on our resources.”

Alex McGuire Senior Marketing Manager

OUR CLIENTS LOVE US

“Powerhouses”

Buyapowa has a team full of powerhouses. I don't think I have another external partner that does as much as Buyapowa does, and at the speed they deliver.

“Collaboration”

Really great collaboration between parties. Buyapowa made immediate enhancements as requested and is continuously looking to improve.

“Fantastic”

The service is fantastic - always fast to respond and helps you navigate platform very well. The platform is simple and easy to track referrals.

“Friendly”

The site is very sleek, intuitive and professional. The Buyapowa team are also always on hand to support and very friendly.

“User Friendly”

User friendly platform. Easy to use platform, they are the best supporting team and experts in their field.

“Love”

We simply love working with Buyapowa. Our satisfaction with them led us to expand the scope of work and contract other products under our brand as well.

“Impressed”

Buyapowa were fantastic at helping us integrate the system into our current processes. I’m most impressed with their initial setup guides, reporting dashboard and flexibility.

Built for how ISPs operate

Customer experience

Custom-branded referral journeys for every channel and customer

Whether you’re targeting consumers, businesses, or even your own employees, Buyapowa empowers ISP, broadband and fiber providers to launch high-performing referral programs across every touchpoint — from customer referrals and employee advocacy to partner and B2B campaigns.

Client experience

One platform to manage, monitor, and optimise everything

Every referral programme connects back to the Buyapowa platform — a secure, centralised hub where your teams can manage campaigns, track performance, prevent fraud, and reward advocates.

Example User Experience

From employee to advocate: a referral journey in action

See how fiber providers turn employees into brand champions — referring new customers through branded, trackable journeys built into their everyday tools. It’s a proven way to boost acquisition, foster internal engagement, and grow through authentic word of mouth.

1. Engaging

Your referral program is embedded within your website or intranet and promoted to your workforce via email, your HR team, workplace posters, team leaders, etc.

2. Sharing

Every employee who gets involved receives a unique link and a unique code, which they can share with their friends via any app installed on their chosen device.

3. Transacting

When their friends click these links or use the referrer’s code, they receive an incentive to transact online, in-store or by phone. Once the transaction takes place, a pending referral is logged.

4. Rewarding

Buyapowa verifies the friend’s transaction against your business rules to confirm the referral, then delivers rewards to both the friend and the employee, who is also incentivized to introduce more friends.

This is just one example of how leading brands use Buyapowa.

Fits right into your tech stack

Whether you’re running a fully automated operation or just getting started, Buyapowa integrates seamlessly with your existing tools — from CRMs to email platforms and everything in between.

Case study: Lowi — Turning happy customers into a scaleable sales channel

Overview

Lowi, Vodafone Spain’s sub-brand, built its reputation on customer satisfaction and flexibility — a perfect foundation for word-of-mouth growth. After an underwhelming experience with a previous provider, Lowi relaunched its referral program with Buyapowa in mid-2023.

Challenge

Despite having a loyal customer base, Lowi lacked a referral platform with clear data visibility, program flexibility, and support from a team that understood the Spanish telco market.

Solution

Result

Implemented a targeted referral booster in April 2024, rewarding multiple referrals with extra data and prize incentives.
Gained deeper insight into referral behaviors, allowing smarter, faster optimizations.
Built a referral channel that feels authentic and on-brand — driving growth while maintaining trust.

30New customers per referrerLowi’s top advocates have brought in over 30 new customers each.

44%Conversion
Rate44% of referred-in friends become new Lowi customers.

25kRegistrations Per MonthThe Lowi referral program sees an average of 25,000 customer registrations per month.

“Transformation”

“Buyapowa helped us turn our referral program into a high-impact, insight-driven growth channel.”

Felipe Miranda González

Specialist Marketing and GTM

How other brands use referral and reward programs

Mint Mobile, the influential US wireless carrier co-owned by actor Ryan Reynolds, cleverly offers a sliding scale of referral rewards instead of a single, flat reward for every introduction.

To overcome initial inertia, advocates can earn $45 credit for each referral; with a cap on the 4th reward in any 12 month period, encouraging multiple referrals from each and every advocate.

Lebara, the international wireless carrier geared towards migrant communities, has integrated its Saudi Arabian referral program into its app and with its SMS servers, allowing it to engage potential referrers in a number of powerful ways.

But the carrier also accommodates offline referral tracking via unique QR codes, allowing referred-in friends to switch provider in any of its 250 stores across the kingdom.

SMARTY, the new youth brand from the $100bn Hutchinson Whampoa communications giant, wove referral into the fabric of its customer proposition from day one, leveraging it as a core part of its go-to-market strategy.

Eight years after its successful launch, the SMARTY referral program is consistently one of its top three performing acquisition channels, accounting for a large share of customers.

As the technology available improves and referral becomes a common part of the landscape, not having a referral program is increasingly seen as a competitive disadvantage in the sector.

Accordingly, many of the world’s most important telecoms and communications brands—including Verizon, T-Mobile, Vodafone, AT&T, Telus, BT Broadband and Google Fi now operate member-get-member programs.