Leading the company’s Refer a Friend scheme to streamline business processes, improve customer experience and reduce spend.
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REFERRAL MVPs:
Why toob's Referral Program is Built to Succeed
Join us as Katie Brooks, Junior Propositions Manager at toob, shares practical lessons on using referral to build trust, momentum, and growth in a highly competitive broadband market in this episode of Referral MVPs.
Key Learnings from the Interview
Referral Programs must be On Brand
Every Referral Program should use QR Codes
How to Design a Program for Considered Purchases
Referred-in Customers Need a Dedicated Friend Landing Page
Don't Make Your New Customers Wait for their Rewards
Why Should You Allow Non-Customers to Refer?
Manual Processes Hold Back Your Program
Expert Advice on Upgrading Your Program
Your Referrers Need to See Your USPs
"With every successful referral, we're reminding people to refer again"
"We're going on a journey with people that sign up as referrers"
"We did our research on how other brands did their referral programs"
"QR codes really streamline the referral process"
Speakers
Katie Brooks
Junior Propositions Manager
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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