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REFERRAL MVPs:
How Delta Community Credit Union Evolved their Referral Marketing
Join us as Ollie Moore, AVP, Product & Member Marketing at Delta Community Credit Union, shares practical lessons on using referral to grow membership, strengthen trust, and build long-term member loyalty in this episode of Referral MVPs.
Key Learnings from the Interview
When should you launch your program?
Is your referral program simple enough?
How to educate your members?
Mix boosters with evergreen programs?
"It's one of our bigger contributors towards customer acquisition"
"We keep it on, it's never off"
Speakers
Ollie Moore
AVP, Product & Member Marketing at Delta Community Credit Union
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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