With a 30 year record of scaling of scaling challenger brands, transforming customer experience and driving major revenue and EBITDA, Nick’s experience combines disruptors, including ISPs like Plusnet, Gigaclear and mobile technology like Audacious, as well as larger established brands like BT and Virgin Media.
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REFERRAL MVPs:
Nick Rawlings:
Challenger Brand CMO
Join us as Nick Rawlings shares his learnings from working with referral programs across leading challenger brands, including from his early days at Cambridge Cable (which later became part of Virgin Media), through ISPs like Plusnet and, latterly, Gigaclear.
Key Learnings from the Interview
How You Can Design Referral Rewards to Drive Loyalty
Why You Need to Trust Your Customers With Your Marketing Messaging
How Referral Can Work Exceptionally Well in Small and Rural Communities
How Can You Prove Referred-in Customers are Incremental?
Why You Need the Right Tech Partner to Achieve the Full Potential of Referral?
Why NPS and Referral Should Go Hand in Hand?
A Referral Program is the Perfect Excuse to Talk to Your Customers Between Renewals
How Plusnet Drove 15% of Customer Acquisition from Referrals While Scaling 3-4X
"I strongly think there needs to be a mutual benefit there"
"The whole framework of NPS is really powerful when it comes to referrals"
"At Plusnet we called it refer a neighbor because that's the right sentiment"
"You need the right & flexible enough technology to synthesize with the CRM & wider marketing comms plan "
Speakers
Nick Rawlings
Challenger Brand, CMO
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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