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COMMUNITY REFERRAL
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NEW TOOLS, NEW THINKING
Taking referral beyond referral and into the community
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Greek ISP Research

The 42-Point Referral Gap: Why Greek ISPs Need Campaigns, Not Passive Programs

Leave a Comment / Communications & Media, Thought Leadership /

Research with 1,000 Greek broadband customers shows that limited-time offers can lift referral intent from 26% to 68%, while trusted recommendations also create a measurable switching threat. Broadband is a quiet category until something changes. A house move, an outage, a price increase or an underwhelming speed test can suddenly turn an internet provider into […]

The 42-Point Referral Gap: Why Greek ISPs Need Campaigns, Not Passive Programs Read More »

European Sportsbook Referral

Beyond the Free Bet: What European Sportsbook Customers Want from Referral

Leave a Comment / Gaming, Thought Leadership /

Research with 1,000 sportsbook customers across Europe reveals a sizable referral audience, but the strongest proposition is built on certainty, timing and trust – not simply another free bet. Sportsbook operators are fighting for attention in one of the most promotion-heavy corners of consumer marketing. Paid media is expensive, affiliate channels are crowded and customers

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Casino Referral Marketing

When Everyone Offers Free Spins, Nobody Stands Out

Leave a Comment / Gaming, Thought Leadership /

New research with 1,000 European online casino customers suggests guaranteed rewards could give referral the distinction that familiar gaming promotions no longer provide. Online casino marketing is not short of offers. Free spins, deposit matches, bonus credit and cashback are everywhere, which makes them familiar to customers but increasingly difficult for any one operator to

When Everyone Offers Free Spins, Nobody Stands Out Read More »

Canadian Home Insurance

The Quiet Loyalty Problem in Canadian Home Insurance: 62% Will Refer, but 31% Could Still Be Won Away

Leave a Comment / Insurance, Thought Leadership /

Research among 1,000 Canadian home insurance customers shows a market with solid satisfaction, substantial referral readiness and more switching exposure than loyalty figures alone suggest. Home insurance is not a product most customers think about every day. It sits quietly in the background until renewal, a house move, a premium increase or, most importantly, a

The Quiet Loyalty Problem in Canadian Home Insurance: 62% Will Refer, but 31% Could Still Be Won Away Read More »

Canadian Credit Unions

The Trust Transfer in Canadian Credit Unions: Members Are Ready to Refer—and Ready to Listen

Leave a Comment / Banking & Finance, Thought Leadership /

Research among 1,000 Canadian credit-union members shows that trust is both a growth advantage and a switching risk. The opportunity is to activate it without making referral feel like selling. Credit unions have always grown through recommendation. Long before referral became a measurable acquisition channel, members introduced family, friends and colleagues because the relationship felt

The Trust Transfer in Canadian Credit Unions: Members Are Ready to Refer—and Ready to Listen Read More »

Canadian car insurance

The Recommendation Gap in Canadian Car Insurance: Advocacy Is High, but Price Confidence Holds It Back

Leave a Comment / Insurance, Thought Leadership /

Research among 1,000 Canadian customers shows that referrals can unlock acquisition and defend retention—but only when the offer gives both people confidence in the value. Car insurance rarely occupies much mental space until something changes. A renewal notice arrives, a premium rises, a vehicle is replaced or a friend mentions a better deal. In those

The Recommendation Gap in Canadian Car Insurance: Advocacy Is High, but Price Confidence Holds It Back Read More »

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