How cosmetics Brands can Jenner-ate more income

Source: Kylie Cosmetics

The past decade has seen a rapid rise in the of selling products online through ecommerce platforms such as Shopify, Magento, Big Commerce, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly venues or stores. Companies who develop and sell their own products have never had more opportunity to bring their products to market. Because of this availability and affordability, the number of brands is inclining the quickest it ever has.

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An army of lovers: the surprising new stars of influencer marketing

influencer army

Once a function of PR, but now very much embedded within everyone’s marketing strategies, influencer marketing is the biggest game in town. And by big, we mean soon-to-be $15 billion big. Yep, you read that right.

But, in the light of recent reports highlighting the difficulty in the influencer driven game, is it time to think again? We explore the past, present and future of influencer marketing, and take a look at the technology that’s helping marketers engage millions of genuine voices with genuine influence, delivering genuine results.


Let’s start by going back – and I mean way back, when internet just about reached every household. Gone were the days of super-expensive billboards and celebrity driven ads. This was a new dawn, apparently saving us from marketing overload, where everything was measurable, where scale kept prices down and where campaigns could be tweaked or switched in a heartbeat.

Then the internet broke.
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Black Friday Sales: Getting the most out of the inevitable bargain hunters

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Sales exist for a good reason!

While clearing out last season’s left over stock frees up warehouse and display space and provides cash to reinvest in your business, the main reason you, as a retailer, sacrifice short term margins is in the hope that deep discounts will tempt good customers into your stores to begin a long term and profitable relationship. Of course everyone knows that sales also attract price sensitive bargain hunters with little notion of brand loyalty, but as long as there are enough good customers to compensate for the bad, sales make economic sense.

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