Buyapowa's Expert Insight on Referral Marketing | Blog
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In preparing for this article, I must have read at least three dozen articles and blogs written by marketing agencies and solution providers offering Credit Unions advice on how to craft the perfect marketing strategy. And unfortunately, after reading all of these, I have to say that most of what I read was basically… worthless.
As the leading global provider of advocate and referral marketing for financial services businesses, we asked our referral scientists in the Buyapowa Labs to identify and break down some of the leading Credit Union referral programs and highlight what we think they’ve done well and what they could do better.
Your credit union is not only different than traditional banks and financial institutions, it’s different than every other credit union out there. And while some credit unions have been around for generations, while some are far more recent. While some restrict membership to people in a specific industry or occupation — like a firefighter’s credit union — others are open to everyone.
