This is how you maximize the benefits of your referral program

This is how you maximize the benefits of your referral program

When people think of advocate and referral marketing, more often than not they think it boils down to the economics – an influencer offers an incentive to someone they might influence and, when that person transacts, they receive a reward. But, as we’ve discussed in our three-part series on the psychology of referral, and again in our most recent webinar, there’s more going on with advocate and referral marketing than a simple exchange of incentives and rewards.

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Everything we know about referral rewards and incentives. (Hint: it’s everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world’s leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries – from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we’re asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place?

Well, here’s everything we know. And, now, you do too!
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2010 – 2019: a decade of advocate marketing

Advocate marketing didn’t start in 2010 – or even, for that matter, in 2010 BC. Since the dawn of time, our grunting ancestors would drag fellow tribesmen down to the local fire pit to try the “mega-delish grilled mammoth”. But the modern, digital version of advocate marketing? That really kicked off when Uber launched with a referral programme that saw it rapidly grow into a multi-billion-dollar behemoth.

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December’s guide to the most interesting things happening in the world of advocacy marketing

7 marketing trends to look out for this holiday season

1. Seven marketing trends for this holiday season

‘Tis the season to spend big money, and marketers and retailers are out in force. Starting in November and running well into January, the spending frenzy will continue. But there are some crucial trends to bear in mind as you make the most of the avid consumer this holiday season. A great deal of focus has been placed on customer journey and experience, moving beyond a previously singular focus on seasonal discounts and product launches. Now, there’s also been significant investment in online and in-store customer experiences, loyalty and referral programs, personalized messaging, and other previously under-utilized marketing tactics. Check out a breakdown of this holiday season’s top marketing trends. Full story

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That’s the way (uh huh, uh huh) I psych it

The psychology of referral

Step right in. Make yourself comfortable on the couch there. Yes, yes – lie down. Good, very good.

Now, what seems to be the matter with you? What’s that? You’re sad? Tell me more about that. M-hmm, uh-huh, I see. Well, it seems to me that you’re understandably troubled by missing Buyapowa’s webinar about the psychology of referral this week. And now you feel a tremendous sense of loss, grief and shame.

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