45 Examples of Brands Using Personalized Marketing to Engage

The data supporting the effectiveness of personalization in modern marketing is conclusive. What’s less certain is marketers’ ability to take full advantage of these highly-targeted messaging opportunities.

According to research conducted by SmarterHQ, “72% of consumers in 2019 said they only engage with marketing messages that are customized to their specific interests.” Further, according to Epsilon, “80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.” But, here’s the kicker, while it’s obvious that personalization is critical to modern marketers, 63% of marketers say data-driven personalization is the toughest tactic to execute.

Read more

A secure collaboration between Movistar Prosegur Alarmas and Buyapowa

Movistar Prosegur Alarmas brings together two great businesses who share a mission to make life more simple and peaceful for their clients due to their wide experience in both security and technology. And now they have partnered with Buyapowa to improve their refer-a-friend program, which has already many years of success behind it. By doing so they will make it easier to refer friends and family.

Read more