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Referral MVPs

Welcome to Referral MVPs, where we talk to the people behind the world’s most effective referral programs. From strategy through to execution, we unpack how leading brands design, run, and scale referral programs that drive real customer growth, engagement, and loyalty. Whether you’re looking to sharpen your own approach or understand what good really looks like, Referral MVPs shares practical insight from the people doing the work.

 

Nick Rawlings

PODCAST

Challenger Brand CMO, Nick Rawlings

Nick Rawlings, Challenger Brand CMO, previously at Gigaclear & Plusnet etc.

PODCAST

Mobile Expert David Caton

David Caton, Commercial Marketing & Strategy Leader.

Katie Brooks toob

PODCAST

toob

With Katie Brooks, Product Owner at toob.

PODCAST

Trupanion

With Jacob Tice, Senior Marketing Specialist at Trupanion.

PODCAST

Ally Bank

With David Hixon, Executive Director - Head of Product & Lifecycle Marketing.

PODCAST

Robinhood

With Michael Goodbody, former VP, Head of Marketing & Comms at Robinhood.

PODCAST

Wealthsimple

With Natasha Saviuk, Director of Growth at Wealthsimple.

PODCAST

Wise (Formely Transferwise)

With Asya Kunznetsova, Senior Product Manager at Wise.

PODCAST

Delta Community Credit Union

With Ollie Moore, AVP Product & Marketing at Delta Community Credit Union.

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Want to see what referral looks like for you?

We’ve done this before — let’s explore how it could work for you.

OVERVIEW

Customers

The flexibility of the Buyapowa platform allows you to build and manage campaigns that are tailored to the needs of your industry. Here’s how enterprise brands from all sorts of backgrounds are using Buyapowa to win more of the right customers.

Free eBook

Referral Codebreakers

Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs.