WEBINAR
The Referral Myth Debunked
This webinar showcases the key findings from the groundbreaking research report that shatters the long-standing myth that referral marketing simply cannibalizes sales.
Key chapters from the webinar
Pack mentality in marketing
Referred-in customers come from your competitors
Comparing incrementality across marketing channels
Speakers
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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