WEBINAR
Turning Member Advocacy into Measurable Growth
Join us as Peter Cunningham – Buyapowa Marketing Director – presents Buyapowa’s groundbreaking research report: Turning Member Advocacy Into Measurable Growth, with the Marketing Association for Credit Unions.
Key Learnings from the Interview
"1/3 of members won't refer without a reward"
"A good deal for the friend is the highest referral motivator"
"2 in 3 members say they would refer but in fact less than half do"
"Only ~1/3 of members referred their credit union last year, compared to previous 95%, across all sectors"
Speakers
Peter Cunningham
Director of Marketing at Buyapowa
Peter is Marketing Director at Buyapowa, the global leader in Reward and Referral Marketing for enterprise brands. He has over 20 years’ experience across online and technology businesses, spanning B2C, B2B and B2B2C, with expertise in referral marketing, lead generation and digital growth. He has worked across the UK, France and Spain with startups, scaleups and international expansion projects. Peter holds an MBA from HEC Paris and degrees from the College of Law and the University of St Andrews, and speaks French and Spanish.
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