WEBINAR
Driving ISP Subscriber Through Customer Advocacy
Peter Cunningham – Buyapowa Marketing Director – presents Buyapowa’s groundbreaking research report: Driving ISP Subscriber Growth Through Customer Advocacy with the Fiber Broadband Association.
Key Learnings from the Interview
" Only 40%" of subscribers would refer without a reward"
"A good deal" for the friend is the highest referral motivator"
"~ 1/2 of subscribers more likely to refer with time limited promotions"
" 40% of subscribers referred last year, vs 95% across all sectors"
Speakers
Peter Cunningham
Director of Marketing at Buyapowa
Peter is Marketing Director at Buyapowa, the global leader in Reward and Referral Marketing for enterprise brands. He has over 20 years’ experience across online and technology businesses, spanning B2C, B2B and B2B2C, with expertise in referral marketing, lead generation and digital growth. He has worked across the UK, France and Spain with startups, scaleups and international expansion projects. Peter holds an MBA from HEC Paris and degrees from the College of Law and the University of St Andrews, and speaks French and Spanish.
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