X-cellent news from Vodafone and Buyapowa

Vodafone X refer a friend
 

We’re delighted to announce the launch of Vodafone X’s brand new refer-a-friend programme, powered by Buyapowa.

Vodafone X has been offering young people in Ireland an incredible package of perks ever since its launch in 2017. Now, in addition to unlimited data and weekend calls, plus unique access to free online courses and creative studio spaces, Vodafone X customers and their friends will each receive a €20 Amazon voucher every time those friends activate and maintain a new account.

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23 examples of leading telecoms referral programmes

Examples of leading telecoms referral schemes
 

To understand why telecoms marketers have turned towards referral or member-get-member programmes, we first need to look at the daunting challenges they face.

On the one hand, the demand for mobile, fixed line and broadband services never ceases to stop growing. Users now expect the highest-possible quality streaming to their fixed and mobile devices, with all the huge capex requirements in fibre networks5G etc. that necessitates.

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That’s the way (uh huh, uh huh) I psych it

The psychology of referral

Step right in. Make yourself comfortable on the couch there. Yes, yes – lie down. Good, very good.

Now, what seems to be the matter with you? What’s that? You’re sad? Tell me more about that. M-hmm, uh-huh, I see. Well, it seems to me that you’re understandably troubled by missing Buyapowa’s webinar about the psychology of referral this week. And now you feel a tremendous sense of loss, grief and shame.

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Podcast: referral and Lebara mobile

Lebara

This week, Buyapowa’s Director of Client Success, Robin Bresnark, catches up with Dipesh Sanghrajka from Lebara’s Digital Growth team to chat about traditional marketing channels, online acquisition and, of course, referral marketing.

Dipesh is a fascinating man and Lebara – one of Buyapowa’s latest clients – is a fascinating telecoms brand, set up specifically to serve migrant communities and to help family members, displaced across the world, keep in touch with each other.

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