SFR dial up Buyapowa to reinvent referral marketing in France

The next generation of referral marketing has landed in France, as Buyapowa - the world’s most advanced referral platform - joins forces with SFR, France’s most innovative mobile network, to get their customers sharing and their friends shopping.

Until today, referral programmes in France have tended to rely on clumsy forms, which required customers awkwardly to enter their friends’ contact details and relied on resource-heavy offline tracking and verification processes. But, with the arrival of Buyapowa’s cutting-edge technology, that all changes - today.

SFR’s programme is seamlessly integrated into their omnichannel offering - working online, on mobile and even in-store. It’s effortlessly embedded in their website, connected to their SCV and CRM tools, and it’s aligned with their wider marketing strategy. Plus, it takes full advantage of the massive technological and cultural revolution the rest of the world has seen over the past five years, enabling customers to refer their friends via any number of next-gen tools, from social networks like Facebook and Snapchat to mobile messaging apps such as WhatsApp and Messenger.

Even more importantly, SFR's referral programme is smart: it’s designed to get customers introducing not just one friend but many,

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Everybody's Three to feel good

If you’ve been anywhere near a television, a billboard or the internet for the past few years (and, if you haven’t, try not to Google ‘Donald Trump’ until you’re fully acclimatised), you’ll have seen some infectiously entertaining marketing from the UK mobile network, Three. Ponies danced, kitties sang and, most recently, Jackson, a fuzzy little purple fella straight out of the Jim Henson Workshop, has been on a one-muppet mission to #makeitright.

It’s tremendously popular stuff (12m YouTube views for just one dancing pony video!) and, combined with the brand’s unique benefits and customer-first ethos, it’s seen Three become the UK’s most recommended telco with a higher Net Promoter Score than any other network. No wonder, then, that Three have chosen this moment to put a proper process in place for those recommendations and launch their first ever refer-a-friend programme - powered by Buyapowa’s award-winning platform.

As of today, customers won’t just be sharing Three’s brilliant creative, they’ll be sharing their love of the network and bringing their friends and family members directly into the fold, inspiring them to take out their own contracts. To reward them for

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O2 Invite-A-Friend Launch Video

When Telefonica's O2 decides to empower and reward its happy customers for talking to their friends, family and colleagues about the services it offers, then that surely merits a closer look?

If you haven't already seen O2's new Tell-a-Friend Scheme, the short walk-through below will show you how it works.

Enjoy the video!

O2 is just one of many leading brands and retailers that have put their trust in the Buyapowa referral marketing solution. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:

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O2 embraces crowdsourcing

Imagine going into a store and telling them which product YOU want to see go on sale. First, you’d be much more likely to shop and, secondly, you’d be taking that tired old adage about the customer always being right and bringing it brilliantly to life.

Did someone say ‘reinventing retail’?

Now, obviously, that kind of customer-first approach doesn’t work one-to-one, but when you harness the power of the crowd and let all your customers vote for their preferred deal, it becomes something very exciting indeed. And that’s exactly what Telefonica's O2 just have started doing with their ‘Like it to lower it’ flash-sales, powered by Buyapowa. Every month, customers will be given the chance to vote from among a selection of accessories, phones and tablets (this month, it’s a great range of speakers), and the product which gets the most votes will feature in a limited-time flash-sale online, instore and by phone.

Best of all, O2 are using our award-winning refer-a-friend technology to equip and incentivise customers to share with their friends, rallying the troops to ensure that their preferred product wins the vote. It’s a really clever and highly cost-effective way of

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O2: keeping the UK's happiest customers even happier with Buyapowa

O2 are in the business of helping friends, family and colleagues talk to each other. Which is why it makes perfect sense that, when their customers are happy (and, according to Ofcom, they have the highest customer satisfaction of any UK mobile provider), they should talk to those friends, family and colleagues about the services O2 offers.

But referrals, even from happy customers, don't happen just like that. Customers need to be given the right rewards and incentives to refer friends not just once, but again and again. And referrals need to happen easily, securely and naturally from any touchpoint, whether that be a mobile phone, a tablet or a computer.

That's why O2 has turned to Buyapowa to power the customer referrals for its Pay Monthly products.

When an O2 customer inspires a friend to join O2 on a Pay Monthly contract, both they and their friend will each receive up to £40 in Amazon vouchers (depending on the value of the contract). And, to keep customers introducing more and more friends, O2 will be running regular leaderboard contests, rewarding their most successful advocates with exciting, money-can't-buy prizes.

To see O2's tell a friend programme, just click here.

If

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