48 takes word-of-mouth to the next level with Buyapowa
It’s our great pleasure to announce the launch of the Irish mobile network 48’s enhanced recruit and reward programme – powered by Buyapowa.
48 launched back in 2012 as Ireland’s first youth focused, truly digital mobile brand and revamped itself in 2020 bringing new plans to the market that challenged the conventional wisdom of the market. While their coverage – underpinned by the powerhouse network Three – is second-to-none, their perk-filled plans quickly won a special place in the hearts of young mobile customers across Ireland.