The importance of friend incentives in referrals according to Harvard University et al

What harvard can teach you about referral incentives

Sometimes clients and prospects ask us whether they really need to give an incentive to a referred friend. As if giving an incentive will attract the wrong type of bargain hunting customer? Or, where you feel your product or service is high quality, then surely the recommendation of the friend should be enough? Particularly, if your service is invite-only, like a private shopping club.

Read more

The science of referral marketing

The Science Of Referral Marketing

As the world’s most advanced referral marketing platform, we spend all day every day digging into what makes people share invites to their favourite brands and retailers and what makes their friends shop. Over the years, we’ve acquired a vast wealth of insight… now it’s time to share it with you.

In this dispatch from our labs, you’ll learn which sharing channels, rewards and incentives work best. We’ll identify which kinds of customers refer the most, the best time to get them involved and how long their referrals can take to come in. And we’ll debunk a myth or two along the way.

Read more

What Yale University and UC Berkeley can teach you about Word of Mouth Marketing

You wouldn’t be surprised to hear Buyapowa evangelizing how word of mouth is the most effective marketing there is because, well, it is. Of course, we’ve spent the last seven years perfecting what we think is the best enterprise referral marketing platform available, so we might be a little biased. But when two of America’s most prestigious universities, Yale and UC Berkeley, publish research on the effectiveness of word of mouth, we think that is worth a few moments of your time.

Read more

How to maximize the benefits of your referral program

This is how you maximize the benefits of your referral program

There are many more referral program benefits than you might think.

Often when people think of advocate and referral marketing, they think it just boils down to the economics – an influencer offers an incentive to someone they might influence and, when that person transacts, they receive a reward. But, as we’ve discussed in our three-part series on the psychology of referral, and again in our most recent webinar, there’s more going on with advocate and referral marketing than a simple exchange of incentives and rewards.

Read more

That’s the way (uh huh, uh huh) I psych it

The psychology of referral

Step right in. Make yourself comfortable on the couch there. Yes, yes – lie down. Good, very good.

Now, what seems to be the matter with you? What’s that? You’re sad? Tell me more about that. M-hmm, uh-huh, I see. Well, it seems to me that you’re understandably troubled by missing Buyapowa’s webinar about the psychology of referral this week. And now you feel a tremendous sense of loss, grief and shame.

Read more