Buyapowa Client Summit 2019




What do you get when you decide to work with Buyapowa? Well, you get unprecedented numbers of valuable new customers, acquired via the world’s leading refer-a-friend platform. You get unlimited support and guidance from our team of advocacy experts, plus a fully-managed service which makes launching and refining your programme a breeze. But, most importantly, you get to come to the annual Buyapowa Client Summit – just like these wonderful people did this week:

As always, it was a blast – and it turned out to be every bit as enlightening as it was fun, thanks to absolutely fascinating guest presentations from Bulb’s Jenny Zhao and SMARTY’s Ian Buckley, plus a panel chaired by ecommerce legend Matthew Tod and featuring Vodafone’s Daniel Thomas. From our side, we were delighted to announce several brand new features coming soon to the Buyapowa platform, and to explain how our clients can use some whip-smart psychological hacks to supercharge their referral programmes.

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Six marketing, retail and advocacy trends for 2019

Advocacy trends for 2019

We got a brand new crystal ball as an early Christmas present. Not one of those rubbish ones from ‘The Wizard Of Oz’, which just shows flying monkeys and melty witches. Nope, our one’s much more useful, because it allows us to peek behind the curtain and see what’s in store in the world of marketing, retail and our own particular field of expertise: advocacy.

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Airbnb: travelling in the wrong direction

Airbnb referral scheme

We recently launched a world-class referral programme for Expedia, the world’s biggest travel company. We couldn’t be more excited to have partnered with a brand that’s been revered as an ecommerce pioneer for over 20 years. And we’re delighted to bring their millions of happy customers a refer-a-friend scheme that’s more powerful, more engaging and more effective than anything the travel industry’s ever seen.

Of course, when you think referral and travel, one brand currently springs to mind: Airbnb, who became a household name on the back of their referral programme. In fact, Airbnb (along with Dropbox and Uber) just about wrote the referral rulebook – so you’d assume their scheme would be right up there with the very best. But here’s the thing: if you take a look at Airbnb’s referral programme, it’s actually starting to look worryingly out of date.

So that’s exactly what we’ve done. Below, you’ll find our expert take on Airbnb’s refer-a-friend scheme. But, first, a little history…
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Buyapowa Client Summit 2018: the morning after the night before

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Our heads hurt. Mainly because they’re bursting with new learnings, memories of great conversations and, yeah alright, one or two drinks at last night’s Buyapowa Client Summit.

Possibly three.

We adore our annual gatherings though, getting together Buyapowa clients present and future, plus leading experts from the worlds of retail and marketing. And last night’s Summit was our best to date, with record attendance, plus great keynote speeches from data expert, Matthew Tod, awesome futurologist Eirik Norman Hansen and (cough) little old me, Robin Bresnark, Buyapowa’s Director of Client Success.

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