Get ahead of the curve: Launch your Refer-a-Friend Scheme in January

So it’s your first week back in the office in 2017.

No doubt you will be relieved to be in the final lap of that almost non-stop 57 day Holiday Sales period that started with Black Friday and stretches up to the end of your January Sales. And even if the Christmas spending bump may be less important for your business these days, we assume that you will probably have been fully focused on the peak sales period since late September.

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IT’S NOT ME….BUT IT’S SO YOU!

Whenever we chat with our friends and clients in the world of fashion, two topics keep coming up. First, the schism between the see-now-buy-now collections and the more traditional see-now-buy-later model. Secondly the contrasting approach taken by the likes of Zara and Gap (respectively the biggest and third-biggest apparel brands in the world). Zara trickles collections into stores and online throughout each season; Gap dumps their entire lines out in big seasonal avalanches. In the techie world, they’d call that agile vs waterfall. In the world of fashion, they probably call it seduction vs exposé, and they’d probably say it in a very sexy French accent, too (well maybe in a Galician and San Franciscan accent in this particular case).

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