The Phone Casino brings referral to mobile gaming

ThePhoneCasino.com, the UK's leading smart phone casino operator, has partnered with Buyapowa to boost customer acquisition for its 294 exclusive mobile slot, scratch card, bingo, blackjack, Keno and casino style games.

By integrating the Buyapowa Refer-a-Friend platform into its customers' mobile experience, ThePhoneCasino.com now enables customers to refer friends by email, Facebook Messenger, Whatsapp, SMS or any digital platform of choice, directly from their smart phones. In order to encourage friends to try ThePhoneCasino.com's games, each referred friend gets an introductory offer of a £10 cash credit and 100 free spins. For each friend who creates an account and deposits at least £10, the referrer will also earn a £10 cash credit. And to encourage customers to keep referring, an additional £25 cash credit is awarded to any customer who successfully refers 5 friends.

Gideon Lask, Founder and CEO of Buyapowa said "ThePhoneCasino wanted to make referrals a natural part of their customers' mobile user journey. This not only meant enabling intrinsic mobile sharing behaviour such as via SMS, Facebook Messenger and Whatsapp, but also ensuring that the experience was completely in line with the brand's look and feel across all mobile devices.

By choosing to partner


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The Power of Referral Marketing in Gaming

If you didn't see our article in eGamingreview's Digital Marketing, where our CEO Gideon Lask explains why referral marketing is a perfect fit for egaming companies seeking alternative acquisition channels, here it is:

The Power of Referral Marketing

Some industries are all about brand aura. Try buying a shoe-fetishist a pair of Caterpillar workboots for their birthday and persuading her that, hey - they both go on your feet, so they’re just as good as Monolos. Gaming isn’t one of those industries.

Some industries are all about habit and loyalty. Try getting a Mac user to switch over to a Windows PC, or - let’s be honest - anyone to start searching with Bing. Gaming isn’t one of those industries either. Gaming - especially eGaming - is all about acquisition. When you face a continually high churn of customers, and when it’s notoriously difficult to differentiate your offering from that of dozens of close competitors, acquisition is everything.

So, what’s in the standard playbook when it comes to acquisition? Display, SEO, SEM, affiliate, maybe even a bit of social where the rules and regulations permit - basically, anything you can turn on that helps


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Casino International Feature: Don't call me 'affiliate'

There is a world of difference between an affiliate program and an enterprise level referral marketing platform....Buyapowa's CEO Gideon Lask is interviewed by Casino International.

Casino International Online: Tell us a little about Buyapowa. What is the company's core mission? What's Buyapowa's history, where did you come from?

Gideon Lask: Buyapowa is Europe's leading referral marketing platform and is turbo-charging Refer-a-Friend acquisition for leading brands and retailers including Fun88, Ocado, O2, L'Oréal and the Guardian.

Our mission is to enable and empower all the customers of our clients to refer their friends, family and colleagues across all channels. We have been powering referral marketing for over 100 or the World's leading brands and retailers for over four years.

Buyapowa was founded by myself, having previously been CEO at Letsbuyit.com, MD at HMV.com and I built Universal Music's retail business.

CIO: With - for example - Fun88's use of Buyapowa, what would you say are the advantages and disadvantages of locking an affiliate program to just existing players/members? Why wouldn't you want anyone to be able to push others to the site?

GL: Firstly, we would point out that Buyapowa is not an affiliate program but an


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Fun88 Hits the Jackpot with Customer Referrals

When an online gaming brand as innovative as Welton Play's Fun88 rethinks customer acquisition, I guess you would be interested to know more?

Unfortunately, due to some clever IP address detection and redirects, you won't be able to see Fun88's new Refer-a-Friend Scheme unless you live in South East Asia, so we prepared this short video to show you how it works.

Enjoy the video!

Fun88 is just one of many leading brands and retailers, across a whole host of verticals, that successfully countered high customer acquisition costs with Buyapowa's referral marketing software. If you'd like to see some case studies, or even see a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

Recent Buyapowa Client Activity:


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Beware the Zombie App! The Zombie Escape Strategy

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A simple guide to breathing life back into an app by getting your users to drive downloads and usage.

Apart from stars like Uber, Angry Birds, Facebook, and Draw Something etc. the plain truth is that most apps are inescapably destined to join the ranks of the ‘living dead’ languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that are found won’t be downloaded and the privileged few that make it to a smartphone are often forgotten and uninstalled after a few months of neglect.

In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Let’s start with a few zombie stats:

  • Localytics found 20% of apps were opened only once during the first six months of ownership
  • In 2013, Stardust found between 41-69% of apps in App Stores had less than ten reviews and had never been updated.

That makes pretty dire reading considering an app can take 7-12 months to build and average ‘ball park’ costs are between US$50-100k, including ongoing testing and updating (although Kinvey found that 18% cost as much as US$500k-1m)


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