We've got The AA’s referral programme on the road

We're really excited to announce the launch of The AA's brand new referral programme.

When you think of The AA, you probably imagine their iconic yellow breakdown vans rescuing drivers by the roadside in all sorts of inclement weather. But The AA has come a long way since its origins in 1905 (when it was a protest committee formed to combat police oppression of motorists!), and it's now one of the UK's leading financial service organisations.

The AA not only offers its 15 million members insurance on everything from pets and boilers to caravans, but also a host of other financial products including loans, mortgages, savings products and credit cards. But what you might not realise is how often it's been at the forefront of innovation, from launching the first roadside petrol pumps in the 1920s, through launching two-way radios back in 1949, to laptop diagnosis in 2003.

And now it's taking the lead in marketing. Starting today, thanks to the Buyapowa refer-a-friend platform, every AA member will be able to recommend the brand to friends. Each time the referred friend takes out annual breakdown cover, both the referrer and the friend will get rewarded with either a £20 Marks


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Travelex's innovative new currency exchange referral programme

Travelex, the world's leading specialist provider of foreign exchange, has launched a new referral programme, within the United States. The innovative scheme will incentivise thousands of Travelex customers to encourage their friends to enjoy their lowest price for foreign currency, complete with no extra fees and free shipping over $1,000.

Travelex chose to work with Buyapowa, the world-leaders in referral marketing technology, due to their proven expertise and technology, which also powers referral programmes for leading brands including Sky, L'Oréal, ASOS, The AA and Telefónica.

From now on, customers visiting https://www.travelex.com/refer-a-friend will each be given a unique link to share with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will receive $5 off their first online currency order, after which the referrer will be rewarded with a $10 gift card.

Following the US launch, Travelex hopes to roll out the programme in further markets, enabling even more customers each year to spread the word among their friends and family - earning great rewards in the process.

Dominic Grounsell, Global Marketing Director at Travelex said: "This new referral scheme forms an


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Do or Die: Referral Marketing the Saviour of Banks & Insurers

Piggy bank

Getting your customers to talk about you

If you are a bank or an insurance company you may feel that being seen as ‘safe and trustworthy (and perhaps a little boring)’ is not a bad place to be. After all, your customers want to trust their savings, bank balances and insurance cover to someone who is sober, reliable and who they believe will be there when they need them, not someone seen as risqué, daring or amusing who might not be around very long.

But the problem with being ‘safe and trustworthy (and perhaps a little boring)’ is that it does not make for a product that people instinctively want to tell their friends about. Can you imagine a bank customer interrupting his friends discussion of ‘Making a Murderer’ or the latest ‘Star Wars’ epic to announce ‘I have just gotta tell you all just how much I love my bank’?

No, well neither can I.

So if you don’t remind your customers to refer their friends and family and give them the right tools and incentives to do so, then chances are they won’t tell anyone about you. In fact, let’s say that the chances are


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Financial Services: why the industry needs to rethink its loyalty strategy

FSloyaltyExpI

The digital age hasn't been kind to the financial services industry. On the one hand, online banking and self-serve product applications have facilitated enormous growth and resource streamlining. On the other hand, there's no such thing as loyalty anymore. A quick scan for 'credit cards' on Google gives a top search result for a price comparison site. And the second result? Another price comparison site. That's before Wikipedia's even defined what a credit card is.

And that's a big problem: when customers have become ferocious deal-hunters, and when the very best interest rates and fees are only a click away, it becomes almost impossible to compete without stripping back your product to its bare bones and scrapping it out to offer the lowest prices. And, when you're racing to the bottom, it's pretty hard to keep your customers with you - the moment you're not the cheapest in town, you might as well quit town altogether.

In recent months and years, FS companies have tried to offer value-adds as an incentive to lure - and retain - customers. It's the "I might not be as pretty as the girl who just moved in next door, but I know how to


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