We’ve got The AA’s referral programme on the road

We’re really excited to announce the launch of The AA’s brand new referral programme.

When you think of The AA, you probably imagine their iconic yellow breakdown vans rescuing drivers by the roadside in all sorts of inclement weather. But The AA has come a long way since its origins in 1905 (when it was a protest committee formed to combat police oppression of motorists!), and it’s now one of the UK’s leading financial service organisations.

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Credit Union Marketing Survey Results 2016

The results are in. Download Buyapowa’s white paper with all the data from our 2016 Credit Union Marketing Survey. Learn how marketers at credit unions are getting their jobs done, where they’re blocked, and what’s working for them.

This white paper discusses the advantages of referral marketing programs for credit unions seeking to attract new customers in the digital age and receive strong, measurable ROI for their marketing investments.. Specifically, this white paper:

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Do or Die: Referral Marketing the Saviour of Banks & Insurers

Piggy bank

Getting your customers to talk about you

If you are a bank or an insurance company you may feel that being seen as ‘safe and trustworthy (and perhaps a little boring)’ is not a bad place to be. After all, your customers want to trust their savings, bank balances and insurance cover to someone who is sober, reliable and who they believe will be there when they need them, not someone seen as risqué, daring or amusing who might not be around very long.

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Financial Services: why the industry needs to rethink its loyalty strategy

FSloyaltyExpI

The digital age hasn’t been kind to the financial services industry. On the one hand, online banking and self-serve product applications have facilitated enormous growth and resource streamlining. On the other hand, there’s no such thing as loyalty anymore. A quick scan for ‘credit cards’ on Google gives a top search result for a price comparison site. And the second result? Another price comparison site. That’s before Wikipedia’s even defined what a credit card is.

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