Why success requires so much more than just referral marketing software

If you have been regularly reading our blog, you will have seen that the Buyapowa Referral Marketing Software platform is a sophisticated and powerful tool, packed with value-added features, fully configurable and capable of integration with a whole host of other platforms. And it’s also capable of extending to many use cases far beyond simple refer-a-friend marketing.

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How we would improve Netflix’s referral program

Netflix referral program

Referral marketing is one of the most successful techniques that companies can employ to ensure they stay on top of their market. And many iconic companies like Uber, Airbnb, Dropbox and Netflix, owe much of their incredible initial growth to supercharging natural word of mouth with a referral program. But a mistake that we think many of these titans have made, is in not realising that no brand is too big for referral marketing and, once they have become established household names, they have often failed to update and upgrade their referral program to support the continued growth of their business.

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How do leading telecoms brands stand out from the crowd?

Smarty referral programme

Working in marketing in telecoms can be challenging – it’s quite simply that all telecoms brands are competing for the same customers, who can get more or less the same thing from a long list of providers. And, not only can those customers can also get the same iPhones, Xiaomi or Samsung phones, they can also get a new 5G service from almost all of them too. And the price wars never stop. In other words, in a such a competitive market with little product differentiation, you have to know how to stand out from the crowd if you want to be the best.

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What is referral tracking and why is it so important?

Deciding to launch a referral marketing programme is the easy part. It’s one of the most effective way of acquiring new customers, given that 92% of consumers trust recommendations from friends and family above advertising and referral has a lower cost per acquisition than other channels. But once you’ve decided to add a refer-a-friend scheme to your marketing mix, you first need to do be clear what your goals are.

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How cosmetics Brands can Jenner-ate more income

Source: Kylie Cosmetics

The past decade has seen a rapid rise in the of selling products online through ecommerce platforms such as Shopify, Magento, Big Commerce, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly venues or stores. Companies who develop and sell their own products have never had more opportunity to bring their products to market. Because of this availability and affordability, the number of brands is inclining the quickest it ever has.

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