The popular belief is that referral marketing is a sledgehammer, something you deploy to get masses of new customer acquisitions in one big slam. But, here at Buyapowa, we know it can be much more surgical than that – less a sledgehammer and more of a scalpel; something you can deploy in very specific ways […]
Buyapowa Masterclass: Why no brand is too big for referral Read More »
Once a function of PR, but now very much embedded within everyone’s marketing strategies, influencer marketing is the biggest game in town. And by big, we mean an already $21 billion big. Yep, you read that right. But, in the light of recent reports highlighting the difficulty in the influencer driven game, is it time
An army of lovers: the surprising new stars of influencer marketing Read More »
Before the days of social media – before viral videos and sponsored ads – was the natural social interaction between consumers: the recommendation of a product or service from one person to the next. Word of mouth marketing (WOMM) is the organic communication of information from one person to another about a brand, product
How To Do Word of Mouth Marketing: 3 Essential Tips Read More »
There’s a lot more to running a successful referral program than many people might think. While, on the surface, it may seem deceptively simple: a brand just asks a satisfied present or past customer to refer someone to the brand, with the promise that if the referred-in person completes a valuable action (purchasing a good
How to maximize the benefits of your referral program Read More »
It’s hard to believe that 2019 marks the 30th anniversary of HSBC’s first direct hitting the scene. But, three decades before the challenger banks, fintech disruptors and open-banking of today’s landscape, there it was – changing everything with 24/7/365 always-open phone banking. And first direct has continued to innovate ever since, leading the way with
first direct takes its referral programme to the next level with Buyapowa Read More »
Business combination creates the first truly global leader in referral marketing Buyapowa Ltd is pleased to announce that it has acquired RewardStream, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have created the first truly global enterprise referral marketing platform with programs in over 27
Buyapowa acquires RewardStream Read More »
OVERVIEW
Solutions
From customer referrals to partner programs, B2B to broker, employee to influencer—we support every kind of program you need to drive growth. Each one fully configurable. Each one powered by a single platform.
OVERVIEW
Features
Each of our solutions comes packed with powerful features. With over ten years of development behind us, we’ve probably built the exact feature you’re looking for. And if we haven’t, we’re working on it.
OVERVIEW
Customers
The flexibility of the Buyapowa platform allows you to build and manage campaigns that are tailored to the needs of your industry. Here’s how enterprise brands from all sorts of backgrounds are using Buyapowa to win more of the right customers.
OVERVIEW
Resources
Discover our range of resources to help you get even more from Buyapowa.
Referral Codebreakers
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