Email can be a powerful marketing channel for e-commerce if you leverage it properly. If you think about it, a customer’s inbox is basically a distraction-free zone you’ve been invited into, giving you more opportunity to capture attention with highly-targeted offers than in any other digital medium out there. It shouldn’t come as a surprise, […]
30 E-commerce Email Marketing Messages That Boost Sales Read More »
At Buyapowa, we see many digital marketers wondering what is the difference between affiliate, influencer and referral programs and which is best to help boost sales via word-of-mouth. While all of these can be genuine forms of word-of-mouth marketing (although affiliate marketing may have nothing to do with word of mouth, and can be can
What is the difference between influencer, affiliate and referral marketing? Read More »
Sometimes clients and prospects ask us whether they really need to give an incentive to a referred friend. As if giving an incentive will attract the wrong type of bargain hunting customer? Or, where you feel your product or service is high quality, then surely the recommendation of the friend should be enough? Particularly, if
The importance of friend incentives in referrals according to Harvard University et al Read More »
As the world’s most advanced referral marketing platform, we spend all day every day digging into what makes people share invites to their favourite brands and retailers and what makes their friends shop. Over the years, we’ve acquired a vast wealth of insight from working with over 350 leading global enterprise brands… now it’s time
The science of referral marketing Read More »
You’ve heard of the boiling frog theory, right? Put a frog in boiling water and it’ll jump right out. But put it in cold water, then slowly bring that water to boil, and Mr. Frog will happily sit there until he’s cooked to death. It’s completely wrong, of course. Put a frog anywhere and it’ll
Why you need to jump towards referral marketing Read More »
You wouldn’t be surprised to hear Buyapowa evangelizing how word of mouth is the most effective marketing there is because we’ve spent over a decade obsessing about all things referral marketing. But you might be a little skeptical about taking our word for it, given that we have ‘skin in the game’. But when two
What Yale University and UC Berkeley can teach you about Word of Mouth Marketing Read More »
OVERVIEW
Solutions
From customer referrals to partner programs, B2B to broker, employee to influencer—we support every kind of program you need to drive growth. Each one fully configurable. Each one powered by a single platform.
OVERVIEW
Features
Each of our solutions comes packed with powerful features. With over ten years of development behind us, we’ve probably built the exact feature you’re looking for. And if we haven’t, we’re working on it.
OVERVIEW
Customers
The flexibility of the Buyapowa platform allows you to build and manage campaigns that are tailored to the needs of your industry. Here’s how enterprise brands from all sorts of backgrounds are using Buyapowa to win more of the right customers.
OVERVIEW
Resources
Discover our range of resources to help you get even more from Buyapowa.
Referral Codebreakers
Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs.
