Does One Big Fat Prize Motivate You? Chances are high that you will have seen some form of email arrive in your inbox over the last few weeks inciting you to take part in the latest sweepstake, lottery or competition for ‘a chance to win…..’. Many of these competitions have ‘One Big Fat Prize’, in […]
One Prize or Multiple Prizes: What Does the Research Show? Read More »
What is Word of Mouth? Word of mouth or WOM is one of the most powerful tools brands can use to acquire new customers. Also known as viva voce, word of mouth has been around as long as people knew how to talk to each other. As such, it forms part of the natural human
88% of Consumers Trust Word of Mouth Read More »
We’ve already explained in this article why referral marketing is made for insurance, and discussed wider strategic marketing options for insurers here, but here’s a quick reminder of the reasons. Firstly, insurance marketers face all the same problems that marketers in any industry face such as: The ever-increasing costs of paid marketing on Google and
Examples of referral programs at leading insurance brands Read More »
Here at Buyapowa, we’ve long been predicting the need for brands to quit their addiction to paid search and paid social, and stop pouring cash into the coffers of Facebook (Meta), Google (Alphabet), Twitter and Tik Tok. We’ve also shone the spotlight on successful brands that have either turned their backs on performance marketing in
The demise of paid search and social Read More »
Everything we do here at Buyapowa is driven by love. We love developing exciting technology that’s transforming the way global brands do their marketing. We love making those clients billion of dollars (no exaggeration), without them having to pay the Google & Facebook tax that’s crushing everyone else’s growth. And we love giving their customers
When Buyapowa met Reward Distribution ? Read More »
I’m sure you know all about the iconic and unicorn brands that built their businesses through referral marketing like Uber, Slack, Tesla, Dropbox and Airbnb. In each of these cases, it’s well documented that referrals from satisfied customers played a key role in helping these businesses scale rapidly without spending very much, if anything at
Why do so many brands put referral at the core of the launch strategy? Read More »
OVERVIEW
Solutions
From customer referrals to partner programs, B2B to broker, employee to influencer—we support every kind of program you need to drive growth. Each one fully configurable. Each one powered by a single platform.
OVERVIEW
Features
Each of our solutions comes packed with powerful features. With over ten years of development behind us, we’ve probably built the exact feature you’re looking for. And if we haven’t, we’re working on it.
OVERVIEW
Customers
The flexibility of the Buyapowa platform allows you to build and manage campaigns that are tailored to the needs of your industry. Here’s how enterprise brands from all sorts of backgrounds are using Buyapowa to win more of the right customers.
OVERVIEW
Resources
Discover our range of resources to help you get even more from Buyapowa.
Referral Codebreakers
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