Senior Member Loyalty specialist at Trupanion, working to highlight Trupanion’s value, encourage referrals, and help Trupanion members add their whole furry families to their Trupanion membership.
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REFERRAL MVPs:
How Trupanion Turned Trust into Referral Success
Join us as Jacob Tice, Senior Marketing Specialist at Trupanion, shares lessons and practical insights on how trust, advocacy, and customer experience power one of the most effective referral programs in pet insurance, in this episode of Referral MVPs.
Key Learnings from the Interview
Using stories in referral marketing
When should you ask customers to refer?
How valuable are referred-in customers?
Leveraging trust in insurance marketing
Why referral stronger than any marketing pitch
"These are our stickier members who are going to stay with us longer"
"Trust is built much more quickly"
"It's stronger than any marketing pitch"
"Tenure, lifetime value and advocacy are all heightened"
Speakers
Jacob Tice
SENIOR MARKETING SPECIALIST
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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