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REFERRAL MVPs:
How Ally Bank Cracked Referral Marketing in Under a Year
Join us as David Hixon, Executive Director and Head of Product & Lifecycle Marketing at Ally, shares lessons and practical insights from building and evolving Ally’s referral program in this episode of Referral MVPs.
Key Learnings from the Interview
Why brand-led banks win at referral
The cultural shift in marketing
From 0 to 15% of customer acquisition in under a year
What to do when your referral program starts to work
When should you build in-house?
Would you rather pay your customers over ad platforms?
Not all referrers are equal
How to manage referrals and customer privacy
Should your referral program always be on?
Engaged Customers Refer More Engaged Customers
"Over 15% of our customer volume is coming from this program"
"Customers come at such a lower cost than other channels"
"It's one of our most effective marketing channels"
"It's a foundational part of our marketing plan every year"
Speakers
David Hixon
Executive Director and Head of Product & Lifecycle Marketing
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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