Director of Performance Marketing and Growth Engagement, leading a team of 10 overseeing user acquisition, cross-sell and retention.
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REFERRAL MVPs:
How Wealthsimple Changed
Fintech Marketing
Join us as Natasha Saviuk, Director of Growth at Wealthsimple, shares lessons and insider tips from one of fintech’s most successful referral programs in this episode of Referral MVPs.
Key Learnings from the Interview
How can you control ROI and CAC?
If Your Friend Forgets to Use the Referral Code?
How can you increase confidence with referrals?
Using FOMO & Tiered Rewards
The 4 Key Pillars of Referral
"25% of our user acquisition comes via referrals."
"Clients that are referred-in tend to invest more with us."
"Referral actually attracts very high-quality users."
"Referral is a really good channel for controlling CAC."
Speakers
Natasha Saviuk
Director of Growth at Wealthsimple
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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