With over 25 years in digital, Gideon might joke about being an “industry dinosaur,” but he’s really a seasoned expert in smarter customer acquisition. As Founder and CEO of Buyapowa, his experience with Universal, Capgemini, Reuters and HMV has shaped a results-driven approach that combines creative rewards, data insight and strong security. The outcome: referral programs that boost customer lifetime value and deliver real, measurable growth.
Key Highlights from the Report
95%
of people have referred a friend in the past year and 83% have done so more than once.
76%
of people have received at least one referral invitation in the past year.
74%
of people would be less likely to refer a friend if there were no reward.
70%
of people would be less likely to act on a referral invitation if there were no reward.
The average referrer and referred-in friend expect to be able to choose between 3 & 4 rewards.
Uninspiring rewards have stopped almost 80% of people from referring, at least once.
Speakers
Gideon Lask
Buyapowa CEO & FOUNDER
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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