MOBILE & MVNO

Referral & Reward Programs for Mobile & MVNO Providers.

Trusted by leading providers

The impact of partnering with Buyapowa

7.7xConversion rate increaseReferred-in friends are almost eight times as likely to switch as traditionally acquired customers.

50%Lifetime value growthReferred-in customers have a 50% greater lifetime value than traditionally acquired new customers.

1.5xAverage Lifetime GrowthReferred in customers stay with the network for 50% longer than traditionally acquired new customers.

26%Churn descreaseExisting customers are 26% less likely to churn in the six months after referring a friend.

20xROIOur telecom clients typically see a 20-fold return on investment against the Buyapowa platform fees.

What industry leaders say about Buyapowa

“Lower acquisition costs, smoother customer journeys and value for the customer. The Buyapowa team is excellent and the setup process couldn’t have been smoother.”

Daniel Thomas Group Head of Innovation

“Really great collaboration between parties. Buyapowa made immediate enhancements as requested and is continuously looking to improve.”

Ali Weliyow Proposition Development

OUR CLIENTS LOVE US

“Flexible”

The platform is incredibly straightforward, campaigns are really flexible and communication with contacts is clear and timely. There isn’t anything I dislike about this service.

“Excellent”

Lower acquisition costs, smoother customer journeys and value for the customer. The Buyapowa team is excellent and the setup process couldn’t have been smoother.

“Intuitive”

Great referral platform providing a really clear and intuitive customer experience with a helpful team who are always on hand to help!

“First-rate”

Successfully launching a brand like SMARTY relies on getting the basics right. A first-rate referral program is an essential basic - and that’s exactly what we have thanks to Buyapowa.

“Efficiency”

Buyapowa enables referral for multiple types of customers, seamlessly managing leads and reward distribution, creating more efficiency and less strain on our resources.

“Dedicated”

Engaged and dedicated to customer experience. Easy to use portal that allows visibility into the number of signups, referrals and more.

“Collaboration”

Really great collaboration between parties. Buyapowa made immediate enhancements as requested and is continuously looking to improve.

Built for how Mobile & MVNO providers operate

Customer experience

Custom-branded referral journeys for every channel and customer

Whether you’re targeting consumers, businesses, or even your own employees, Buyapowa empowers Mobile & MVNO providers to launch high-performing referral programs across every touchpoint — from customer referrals and employee advocacy to partner and B2B campaigns.

Client experience

One platform to manage, monitor, and optimise everything

Every referral programme connects back to the Buyapowa platform — a secure, centralised hub where your teams can manage campaigns, track performance, prevent fraud, and reward advocates.

Example User Experience

From employee to advocate: a referral journey in action

See how mobile & MVNO providers turn employees into brand champions — referring new customers through branded, trackable journeys built into their everyday tools. It’s a proven way to boost acquisition, foster internal engagement, and grow through authentic word of mouth.

1. Engaging

Your referral program is embedded within your website or intranet and promoted to your workforce via email, your HR team, workplace posters, team leaders, etc.

2. Sharing

Every employee who gets involved receives a unique link and a unique code, which they can share with their friends via any app installed on their chosen device.

3. Transacting

When their friends click these links or use the referrer’s code, they receive an incentive to transact online, in-store or by phone. Once the transaction takes place, a pending referral is logged.

4. Rewarding

Buyapowa verifies the friend’s transaction against your business rules to confirm the referral, then delivers rewards to both the friend and the employee, who is also incentivized to introduce more friends.

This is just one example of how leading brands use Buyapowa.

Fits right into your tech stack

Whether you’re running a fully automated operation or just getting started, Buyapowa integrates seamlessly with your existing tools — from CRMs to email platforms and everything in between.

Case study: VOXI – Driving Youth Market Growth Through Peer Referrals

Overview

VOXI, Vodafone’s youth-focused sub-brand, launched in 2017 with a mission to offer flexibility and freedom — including unlimited social media usage that doesn’t count against data allowances. With a product loved by its target audience and numerous awards under its belt, VOXI recognised that peer-to-peer advocacy was the perfect fit for its growth strategy.

Challenge

For a brand targeting a generation that distrusts traditional advertising, word of mouth was critical. VOXI needed a mobile-first, fully on-brand referral solution that seamlessly integrated into their customer journey. It also required advanced fraud prevention, custom reward controls, and the ability to adapt quickly to changing consumer behaviour — all while delivering a frictionless experience.

Solution

Buyapowa’s platform provided VOXI with the flexibility, scalability and control it needed. The program integrated natively with VOXI’s mobile and web journeys, enabling customers to share via any installed app — from WhatsApp to Snapchat. With advanced referral authentication, fraud detection, and tiered incentives based on customer value, VOXI was able to maintain reward integrity and maximise ROI.

Through the Buyapowa API, VOXI pre-enrolled existing customers, boosting participation and driving repeated referrals. The partnership also ensured VOXI stayed at the forefront of referral innovation, with continued access to the latest platform features and strategic support.

Results

Achieved over 423% ROI in 2021 alone
Delivered a steady stream of high-value customers at a competitive CPA
Across five years, acquired 1 new customer for every 5 registrants
Created a scalable, sustainable program aligned to evolving consumer behaviours

130kWebsite visitorsIn 2021 alone, the programme has driven more than 130k new visitors to the VOXI website.

2+Friend visits per referrerOver the course of that same year (2021), every sharing referrer drove more than two visits from friends to the VOXI website.

25%Conversion RateA quarter of all referred-in friends became new VOXI customers during the calendar year of 2021.

“Key role”

“Our referral program has played a key role in turning the high customer satisfaction of our VOXI customers into a valuable customer acquisition channel right from day one.”

Marek Sumjaci

E-Commerce Manager

How other brands use referral and reward programs

Mint Mobile, the influential US wireless carrier co-owned by actor Ryan Reynolds, cleverly offers a sliding scale of referral rewards instead of a single, flat reward for every introduction.

To overcome initial inertia, advocates can earn $45 credit for each referral; with a cap on the 4th reward in any 12 month period, encouraging multiple referrals from each and every advocate.

Lebara, the international wireless carrier geared towards migrant communities, has integrated its Saudi Arabian referral program into its app and with its SMS servers, allowing it to engage potential referrers in a number of powerful ways.

But the carrier also accommodates offline referral tracking via unique QR codes, allowing referred-in friends to switch provider in any of its 250 stores across the kingdom.

SMARTY, the new youth brand from the $100bn Hutchinson Whampoa communications giant, wove referral into the fabric of its customer proposition from day one, leveraging it as a core part of its go-to-market strategy.

Eight years after its successful launch, the SMARTY referral program is consistently one of its top three performing acquisition channels, accounting for a large share of customers.

As the technology available improves and referral becomes a common part of the landscape, not having a referral program is increasingly seen as a competitive disadvantage in the sector.

Accordingly, many of the world’s most important telecoms and communications brands—including Verizon, T-Mobile, Vodafone, AT&T, Telus, BT Broadband and Google Fi now operate member-get-member programs.