ENERGY
Referral & Reward Programs for Energy Providers.
Trusted by leading energy providers
What happens when energy brands partner with Buyapowa
5.4xConversion rate increaseReferred-in friends are more than five times as likely to switch as traditionally acquired new customers.
What energy leaders say about Buyapowa
“Here at Nedgia, we use Buyapowa to acquire new clients or, in some cases, to have several products per client. The entire Buyapowa team made the integration process really smooth.”
Oleguer Berengue
Marketing & Clients Director
OUR CLIENTS LOVE US
Built for the way energy brands work
Customer experience
Custom-branded referral journeys for every audience
From customer referrals and influencer campaigns to field sales and partner activations, Buyapowa enables energy brands to run tailored referral programmes across every channel.
Client experience
One platform to manage, monitor, and optimise everything
Every referral programme connects back to the Buyapowa platform — a secure, centralised hub where your teams can manage campaigns, track performance, prevent fraud, and reward advocates.Example User Experience
From influencer to advocate: a sample referral journey
Here’s one example of how energy brands empower customers to refer through influencer marketing — just one of many ways Buyapowa can be tailored to your business.
This is just one example of how leading brands use Buyapowa.
Fits right into your tech stack
Case study: OHM Énergie – Growing Green Through Word of Mouth
Overview
OHM Énergie is a fast-growing green energy supplier in France, trusted for offering affordable, eco-friendly electricity with total transparency. With a strong base of environmentally conscious customers and high Trustpilot ratings, OHM saw a major opportunity to scale customer acquisition through referrals.
Challange
To meet its growth ambitions without compromising brand authenticity, OHM needed a white-labeled referral program that felt native to its brand. It also needed flexibility in reward options and a fully automated setup to minimize internal workload.
Solution
After evaluating the market, OHM chose Buyapowa for its powerful white-label platform, reward choice flexibility, and real-time data analytics. With support from Buyapowa’s client team, OHM used performance insights to identify seasonal peaks, launch targeted campaigns, and fine-tune rewards based on customer preferences — finding that cash incentives outperformed vouchers.
Result
- Customers can now earn up to €400 per year for successful referrals.
- Program optimization via A/B testing led to higher referral engagement.
- Data-driven campaigns during peak seasons have boosted referral volume.
- Ongoing improvements are driven by full analytics access and expert support.
“Growth”
“Referrals have helped us grow by turning positive brand sentiment into loyal, new customers — all supported by Buyapowa’s expert team.”
Deborah Galopin
Content Manager
How energy brands use referral and reward programs
The international energy supplier Bulb, which has now ceased trading, was famous for disrupting a traditionally homogeneous sector.
Accordingly, its referral program was woven throughout its customer onboarding process and featured innovations including social media sharing templates and ‘Bulbiversary’ rewards: 2x bonuses unlocked upon the one-year anniversary of a customer’s signing up.
The Australian green energy provider Powershop is cleverly strategic with its referral rewards, doubling payouts at key seasonal times when customers are likely to consume more power (and, therefore, to consider switching supplier).
Not only does this boost uptake, it also gives Powershop a regular pipeline of highly PR-able stories to boost brand awareness.
Acacia Energy, a prepaid electricity supplier in Texas is maximizing the impact and virality of its refer-a-friend program by rewarding advocates not just when their friends switch but also when those friends make their referrals of their own.
It’s an astute way to extract maximum value from customers when, by the nature of the business, upselling opportunities are limited.
Following on from the success of disruptors like these, referral programs are increasingly common in the utilities sector with brands ranging from smaller providers such as Epcor and PFP Energy (which ceased trading in 2021) all the way through to some of the world’s biggest providers, Centrica, Engie and EDF, all offering rewards to customers who introduce their friends.
Resources to power your referral strategy
Want to see what referral looks like for you?
We’ve done this before — let’s explore how it could work for you.