Get connected with the best-connected, via rewards that work for you, for them and for their audiences .
This approach ensures tangible results while harnessing the unique benefits of Ambassador & Influencer Marketing—an increasingly vital tool to enhance your brand’s reach, drive awareness, and trigger incremental sales.
Your existing reward marketing solution:
- Involves too much manual effort and workarounds, increasing the cost and time involved?
- Relies on human inputs leading to errors and delays in actioning responses?
- Diverts precious tech resources away from other valuable business projects?
Then you need a fully integrated and automated platform that connects with your back-end systems in real-time and eliminates the need for manual intervention and the scope for data errors and delays.
- You're paying out rewards and incentives for customers that drive little or no value?
- You're wasting money by paying out the same high rewards to all customers regardless of the value they generate?
- You're under-rewarding high-value customers and over-rewarding low value customers?
- Offering only one reward which reduces the attractiveness of your marketing, or suffers from diminishing returns as customers can only use so many 'free months'?
In other words, you want a sophisticated solution that offers the flexibility and security only to pay out valuable rewards for valid conversions, properly rewards your customers for high-value transactions, and incentivizes them to bring you more and more new customers.
- Your internal tech team never have time to update your existing reward marketing campaigns?
- Your existing solution looks a little out of date and doesn't give the impression of a modern tech-savvy business?
- Your existing solution lacks exciting and engaging features to drive more customer acquisition?
- You can't get accurate real-time information on your marketing performance?
- You can't easily change the look and feel of your reward programs to match new campaigns or your new website?
Then you need to outsource to a best-in-class provider whose platform includes the latest value-added features, is being constantly upgraded and improved, and allows you the flexibility to update and amend your program at short notice. You also need access to accurate and detailed real-time reporting and analytics.
- Easily scale across different languages and currencies?
- Work across all your sub-brands, product lines and product mix packages?
- Allow for cross-border referrals?
- Work in-store or with your call centres?
- Comply with all the relevant laws and regulations in each of your territories?
Then you need a platform that is infinitely scalable across different languages, currencies, product lines and bundles, and works across all customer channels. One that is constantly updated to add new features and functionality and, to comply with all relevant laws and regulations.
- Best practice advice from experts who've successfully run hundreds of reward marketing campaigns?
- Access to real-time data reports and analytics and, help to interpret exactly how well your reward marketing program is performing?
- Help understanding the actions you can take greatly to improve the performance of your reward marketing?
Then you need the benefit of a team of dedicated experts who, with the accumulated experience of having successfully managed hundreds of reward marketing campaigns, can help you set up, integrate, manage and improve your program week on week.
How it works
1.
Curate ambassadors
& influencers
2.
Configure rewards
3.
Set triggers and rules
4.
Configure reward CRM
5.
Trigger rewards
6.
Rewards distribution
7.
Analyze impact
Benefits
Unlock Exposure
Expand the reach of your brand by leveraging the influence which key individuals have over their audiences.
Increase Credibility
Increase the credibility and attractiveness of your brand, products or services through co-branded landing pages and eye-catching customer rewards. Sometimes, all it takes is a familiar face.
Uphold Brand Image
Protect the price perception of your brand, products or services by limiting offers to targeted groups of audiences.
A global fitness brand is inviting independent personal trainers to become ambassadors for its prosumer line of home equipment, and to earn rewards every time of their clients becomes a new customer. Enabling the program to operate at scale, trainers are automatically onboarded into the program once approved. Using assets provided during the application process, each ambassador receives a co-branded landing page on the brand’s website, featuring special offers which they can pass on to their clients to help drive sales.
A Spanish telecoms brand is engaging with a number of technology bloggers and YouTube creators, hoping that, when they talk about the latest handsets, they’ll suggest that their audiences purchase those handsets from its network or on a particular plan. To ensure maximum buy-in, each influencer is given unique and distinct offers to pass on to their respective readers and subscribers. This not only helps nurture the relationship between the brand and its influencers, it also helps the influencers maintain their reputation with their communities.
A online gaming company wants to capture a greater share of the UK sports betting market. To boost its reach, it’s engaging fan community leaders for a number of English Premier League soccer clubs - bloggers, forum administrators, podcasters and news aggregators - and offering their audience members cash rewards when they open an account and make their first deposit. In return for their support, the influencers also receive rewards when they drive a sufficient number of transactions, which they can either receive as a cash payment or use to subsidise merchandise for their community members.
A US cryptocurrency exchange is growing its profile by becoming the platform of choice for some of the country’s most prominent crypto influencers. Aware that the returns for cryptocurrency investments can be longer-term rather than immediate, it is supercharging engagement among these influencers’ audience members by offering instant rewards such as Uber gift cards when they open an account and invest a minimum amount of money. In turn, the influencers receive cash rewards in line with the number and value of transactions directly generated by their activity.