Reward your teams' loyalty and leverage their advocacy with the world's leading referral platform.
As ever, you can rely on Buyapowa’s unrivaled technology, delivering end-to-end reward management, authentication, and delivery, while reliably preventing fraud and eliminating the traditional headaches of juggling spreadsheets.”
Your existing reward marketing solution:
- Involves too much manual effort and workarounds, increasing the cost and time involved?
- Relies on human inputs leading to errors and delays in actioning responses?
- Diverts precious tech resources away from other valuable business projects?
Then you need a fully integrated and automated platform that connects with your back-end systems in real-time and eliminates the need for manual intervention and the scope for data errors and delays.
- You're paying out rewards and incentives for customers that drive little or no value?
- You're wasting money by paying out the same high rewards to all customers regardless of the value they generate?
- You're under-rewarding high-value customers and over-rewarding low value customers?
- Offering only one reward which reduces the attractiveness of your marketing, or suffers from diminishing returns as customers can only use so many 'free months'?
In other words, you want a sophisticated solution that offers the flexibility and security only to pay out valuable rewards for valid conversions, properly rewards your customers for high-value transactions, and incentivizes them to bring you more and more new customers.
- Your internal tech team never have time to update your existing reward marketing campaigns?
- Your existing solution looks a little out of date and doesn't give the impression of a modern tech-savvy business?
- Your existing solution lacks exciting and engaging features to drive more customer acquisition?
- You can't get accurate real-time information on your marketing performance?
- You can't easily change the look and feel of your reward programs to match new campaigns or your new website?
Then you need to outsource to a best-in-class provider whose platform includes the latest value-added features, is being constantly upgraded and improved, and allows you the flexibility to update and amend your program at short notice. You also need access to accurate and detailed real-time reporting and analytics.
- Easily scale across different languages and currencies?
- Work across all your sub-brands, product lines and product mix packages?
- Allow for cross-border referrals?
- Work in-store or with your call centres?
- Comply with all the relevant laws and regulations in each of your territories?
Then you need a platform that is infinitely scalable across different languages, currencies, product lines and bundles, and works across all customer channels. One that is constantly updated to add new features and functionality and, to comply with all relevant laws and regulations.
- Best practice advice from experts who've successfully run hundreds of reward marketing campaigns?
- Access to real-time data reports and analytics and, help to interpret exactly how well your reward marketing program is performing?
- Help understanding the actions you can take greatly to improve the performance of your reward marketing?
Then you need the benefit of a team of dedicated experts who, with the accumulated experience of having successfully managed hundreds of reward marketing campaigns, can help you set up, integrate, manage and improve your program week on week.
How it works
1.
Configure rewards
Create custom rewards designed to incentivize the friends and family members of your employees into transacting for the first time.
2.
Set triggers and rules
Determine the action or combination of actions which introduced friends and family members must take to earn rewards. Offer reward choices or flex your rewards in line with the type or value of each action.
3.
Configure reward CRM
Customize the words and images on friends & family landing pages, and for all associated emails. Start from scratch or work with our experts to craft something bespoke.
4.
Engage your existing audience
Spread the word about your program via internal HR channels or automate awareness via your intranet and Buyapowa’s dynamic CTAs. Access to your program is securely ringfenced so that only the friends and family members of existing employees are able to benefit.
5.
Trigger rewards
Once your employees share with their networks, all tracking and verification against business rules can be automated via the Buyapowa API and tracking tags. Alternatively, upload the data manually via the Buyapowa portal.
6.
Rewards distribution
Buyapowa distributes rewards to every employee, friend or family member who takes the desired action(s). Buyapowa can quickly integrate with your email domain or use our own.
7.
Analyze impact
Track the performance of your friends & family program via the Buyapowa portal. Our experts are always on hand to give insightful advice and guidance.
Our solutions make it effortless to continually tweak and improve your campaign, maximising engagement with your audience.
Benefits
Reward Your Teams
Reward every member of your team with perks they can pass on to their nearest and dearest.
Leverage Advocacy
Increase the reach of your existing marketing machine by leveraging the passion and knowledge of the people who know your brand, products and services the best.
Attract New Customers
Attract new customers who spend more, remain more loyal and cost less to acquire than those delivered by traditional marketing channels.
A British hotel chain is suffering from unprecedented levels of staff turnover following Brexit and the Covid-19 pandemic. To help counteract this, it has introduced a friends and family perk where employees can earn kudos among their loved ones by giving them access to exclusive deals. By automating the onboarding and offboarding process for new and outgoing hires - ensuring that only current staff can avail themselves of the perk - administrative overheads are kept to a minimum.
A European luxury fashion and beauty brand offers an excellent package of employee benefits - including friends and family savings against some of its most celebrated products. However, with margins tightening, and to protect the integrity of the brand and its pricing - which is rarely discounted - strict caps are put in place. New staff are able to grant their loved ones a maximum of three discounted transactions per year but, to encourage loyalty, this rises annually to a maximum of ten transactions after seven years of continual service.
A global OTT streaming service offers a discounted subscription for its top-tier plan to the friends and family members of its employees. It’s a popular benefit, which encourages staff to spread the word about the service’s latest original and acquired programming. A handful of times every year, to concentrate this effect around the launch of high-profile content, the brand boosts the perk for 24 hours only - extending the F&F program to its lower-tier plans and offering even more compelling savings.
A Nordic energy provider has been experimenting with discounted rates for the friends and family members of its employees, but it has discovered that the modest percentage saving it can afford to offer isn’t attractive enough to compel staff to share with their networks (or, indeed, for those networks to switch to the brand’s services). Instead, it has substituted in a choice of rewards from third-party retailers and services, allowing staff to promote an eye-catching headline offer in terms of Euros/krone, substantially increasing sharing and, in turn, acquisition.