Thousands of reward choices, effortlessly procured, authenticated and delivered.
Buyapowa’s innovative technology lets your audiences choose their dream reward from your curated selection, elevating engagement, increasing sales, fostering loyalty, and ensuring retention.
Whether it’s rewarding first-time shoppers, encouraging exploration of new offerings, welcoming program sign-ups, facilitating renewals or upgrades, celebrating anniversaries, or inspiring any other desired behavior, our comprehensive solution seamlessly manages it all. From procurement and reward management to authentication, reconciliation, and distribution, we’ve got it covered.
Your existing reward marketing solution:
- Involves too much manual effort and workarounds, increasing the cost and time involved?
- Relies on human inputs leading to errors and delays in actioning responses?
- Diverts precious tech resources away from other valuable business projects?
Then you need a fully integrated and automated platform that connects with your back-end systems in real-time and eliminates the need for manual intervention and the scope for data errors and delays.
- You're paying out rewards and incentives for customers that drive little or no value?
- You're wasting money by paying out the same high rewards to all customers regardless of the value they generate?
- You're under-rewarding high-value customers and over-rewarding low value customers?
- Offering only one reward which reduces the attractiveness of your marketing, or suffers from diminishing returns as customers can only use so many 'free months'?
In other words, you want a sophisticated solution that offers the flexibility and security only to pay out valuable rewards for valid conversions, properly rewards your customers for high-value transactions, and incentivizes them to bring you more and more new customers.
- Your internal tech team never have time to update your existing reward marketing campaigns?
- Your existing solution looks a little out of date and doesn't give the impression of a modern tech-savvy business?
- Your existing solution lacks exciting and engaging features to drive more customer acquisition?
- You can't get accurate real-time information on your marketing performance?
- You can't easily change the look and feel of your reward programs to match new campaigns or your new website?
Then you need to outsource to a best-in-class provider whose platform includes the latest value-added features, is being constantly upgraded and improved, and allows you the flexibility to update and amend your program at short notice. You also need access to accurate and detailed real-time reporting and analytics.
- Easily scale across different languages and currencies?
- Work across all your sub-brands, product lines and product mix packages?
- Allow for cross-border referrals?
- Work in-store or with your call centres?
- Comply with all the relevant laws and regulations in each of your territories?
Then you need a platform that is infinitely scalable across different languages, currencies, product lines and bundles, and works across all customer channels. One that is constantly updated to add new features and functionality and, to comply with all relevant laws and regulations.
- Best practice advice from experts who've successfully run hundreds of reward marketing campaigns?
- Access to real-time data reports and analytics and, help to interpret exactly how well your reward marketing program is performing?
- Help understanding the actions you can take greatly to improve the performance of your reward marketing?
Then you need the benefit of a team of dedicated experts who, with the accumulated experience of having successfully managed hundreds of reward marketing campaigns, can help you set up, integrate, manage and improve your program week on week.
How it works
1.
Configure rewards
2.
Set triggers and rules
3.
Configure reward CRM
4.
Trigger rewards
5.
Rewards distribution
6.
Analyze impact
Benefits
Encourage
Desired Actions
Gain maximum value from every customer relationship by driving all kinds of desirable actions, including making a first purchase, writing reviews, downloading an app or joining your loyalty program.
Engage Audiences
Capture the attention of potential customers while incentivizing them to shop with you instead of with your competitors.
Maximize Marketing Effectiveness
Supercharge the effectiveness of all your marketing campaigns and channels without introducing time-consuming or complicated administrative or technical overheads.
A mature and saturated market has meant that there is little significant differentiation between any number of banks and credit unions. One US bank, keen to acquire new customers but unable to offer better rates, service or technology, uses rewards to catch the eye of young customers looking to open their first account and older customers who might be persuaded to switch. Its current campaign offers a $25/$50/$100 Amazon gift card, depending on the type of account opened.
With Mexico boasting the most extensive electric vehicle charging infrastructure in the LATAM region, a Mexican energy supplier not only offers customers an EV-focused electricity plan but also a simple way to lease electric cars. Customers taking advantage of both these offerings are rewarded with a $2,000 MXN Uber gift card… for those times when they’d prefer not to drive.
Keen to ensure that customers choose to do their weekly shop with them and not their competitors, a major European grocery retailer offers customers a branded credit card giving up to 5% cashback when used in-store. To drive uptake, the retailer is rewarding their customers by planting a tree each time they use their new credit card for the first year.
A US wireless carrier wants to reduce churn by encouraging its customers to subscribe to 5G Home Internet in addition to their cellphone plans. It offers a $50 cash reward, which is paid out eight weeks after the additional service has been activated.