Lyko’s beautiful new referral scheme


Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko – the celebrated Scandinavian beauty and haircare retailer.

With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.

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One referral good. Many referrals better.

Get your customers referring again & again

Most referral platforms regard one referral per participant as a success but, here at Buyapowa, some of our clients regularly see 10, 20, even hundreds of paying referrals generated by their most active super-advocates. In fact, across our entire range of clients, one in every 50 referrers is responsible for almost 20% of all referrals. Find these people, equip, incentivise and nurture them, and the rewards can be immense.

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Referral marketing: fashion’s hottest trend for SS17

We’re extremely proud and humbled to announce new partnerships with two of fashion’s best-loved and most recognisable brands: New Look and River Island.

With a combined total of well over 1,000 stores thoughout the UK, Europe and Asia, both brands are famed for their passionate embrace of everything new – which makes them a perfect for Buyapowa’s innovate take on referral marketing.

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