WOM Day 2021: the event that brought together the world’s leading word-of-mouth marketing experts

Buyapowa is taking part in WOM Day 2021 to talk about all things word-of-mouth marketing

It probably comes as no surprise that we at Buyapowa have always believed that word-of-mouth is the absolute gold standard of great marketing. After all, it’s consistently outperforming other marketing strategies and a reported 92% of consumers value recommendations from friends and family above all other forms of marketing. In fact, more recently, word-of-mouth helped travel titan Airbnb develop a strategy that enables them to get the vast majority of their web traffic (and business) without paying huge tech advertisers like Google and Facebook.

Read more

3 Tips to Encourage Word of Mouth Marketing Today

Before the days of social media – before viral videos and sponsored ads – was the natural social interaction between consumers: the recommendation of a product or service from one person to the next.

Word of mouth marketing (WOMM) is the organic communication of information from one person to another about a brand, product or service. It is most often influenced and driven by a positive interaction that an individual has had with a brand. WOMM is nothing new, and has been reviewed and discussed in a number of articles. More recently, there has been strong evidence for WOMM to succeed in the credit union space.  With customer satisfaction levels at an all-time high for credit unions, and with 64% of marketing executives believing word of mouth is the most effective form of marketing, customer referral programs just make sense.

Read more