We’re delighted to announce the brand new referral programme for Addison Lee, London’s most trusted business-class car service. Launching today, the programme will equip and incentivise an enviable customer-base of over 10 million passengers to get their friends experiencing first class service in one of Addison Lee’s 5,000-strong fleet of luxury cars.
Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko – the celebrated Scandinavian beauty and haircare retailer.
With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.
Get your customers referring again & again
Most referral platforms regard one referral per participant as a success but, here at Buyapowa, some of our clients regularly see 10, 20, even hundreds of paying referrals generated by their most active super-advocates. In fact, across our entire range of clients, one in every 50 referrers is responsible for almost 20% of all referrals. Find these people, equip, incentivise and nurture them, and the rewards can be immense.
We’re extremely proud and humbled to announce new partnerships with two of fashion’s best-loved and most recognisable brands: New Look and River Island.
With a combined total of well over 1,000 stores thoughout the UK, Europe and Asia, both brands are famed for their passionate embrace of everything new – which makes them a perfect for Buyapowa’s innovate take on referral marketing.
Referral marketing works just like any other form of marketing: via a funnel. You put people in at the top; they go through several of stages of conversion as they share with their friends; and, as those friends engage, successful referrals complete the process.
Before the days of social media – before viral videos and sponsored ads – was the natural social interaction between consumers: the recommendation of a product or service from one person to the next.
Word of mouth marketing (WOMM) is the organic communication of information from one person to another about a brand, product or service. It is most often influenced and driven by a positive interaction that an individual has had with a brand. WOMM is nothing new, and has been reviewed and discussed in a number of articles. More recently, there has been strong evidence for WOMM to succeed in the credit union space. With customer satisfaction levels at an all-time high for credit unions, and with 82% of credit union marketers believing that referrals are the most effective customer acquisition method, customer referral programs just make sense.
