December’s guide to the most interesting things happening in the world of advocacy marketing

7 marketing trends to look out for this holiday season

1. Seven marketing trends for this holiday season

‘Tis the season to spend big money, and marketers and retailers are out in force. Starting in November and running well into January, the spending frenzy will continue. But there are some crucial trends to bear in mind as you make the most of the avid consumer this holiday season. A great deal of focus has been placed on customer journey and experience, moving beyond a previously singular focus on seasonal discounts and product launches. Now, there’s also been significant investment in online and in-store customer experiences, loyalty and referral programs, personalized messaging, and other previously under-utilized marketing tactics. Check out a breakdown of this holiday season’s top marketing trends. Full story

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That’s the way (uh huh, uh huh) I psych it

The psychology of referral

Step right in. Make yourself comfortable on the couch there. Yes, yes – lie down. Good, very good.

Now, what seems to be the matter with you? What’s that? You’re sad? Tell me more about that. M-hmm, uh-huh, I see. Well, it seems to me that you’re understandably troubled by missing Buyapowa’s webinar about the psychology of referral this week. And now you feel a tremendous sense of loss, grief and shame.

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November’s guide to the most interesting things happening in the world of advocacy marketing

Build the best referral program for your business

11 ways to build an effective referral marketing system

We all know referral marketing is savvy marketing. Recruiting new customers from satisfied, existing customers is just good business. However, building the most effective referral marketing system can be a challenge. So what are the key objectives to keep in mind when building or revamping your referral marketing system? Set expectations upfront; let customers know that you want their feedback or will ask for it in the future. Transparency is vital for building customer trust. Second, analyze before you implement. Put simply; make sure your customers are satisfied before rushing to them for reviews and referrals. Otherwise, no one’s happy. Next, create multiple referral paths for customers. No two customers are the same, so it’s always a smart idea to communicate with customers in a way that is simple and efficient for them. With a few small changes, your company could be well equipped to build a successful and sustainable referral marketing program. Want more detail? Click the link to read more.

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Lyko’s beautiful new referral scheme


Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko – the celebrated Scandinavian beauty and haircare retailer.

With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.

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