Referral marketing: fashion's hottest trend for SS17

We’re extremely proud and humbled to announce new partnerships with two of fashion’s best-loved and most recognisable brands: New Look and River Island.

With a combined total of well over 1,000 stores thoughout the UK, Europe and Asia, both brands are famed for their passionate embrace of everything new - which makes them a perfect for Buyapowa’s innovate take on referral marketing.

We’re especially excited that both these celebrated brands will be able to take advantage of the Buyapowa platform’s unique international and omnichannel features, helping them acquire huge numbers of new customers anywhere in the world - be that online, on mobile or even in store.

Watch this space over the coming weeks for further previews of their cutting-edge programmes and, if you’d like to find out more about the referral platform that’s taking over fashion, just get in touch.

New Look and River Island are just two of the many leading fashion brands and retailers that have placed their trust in Buyapowa to power their referral marketing. If you would like to chat about how we can help supercharge referrals for your brand, then get in touch.

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Get your referral programme moving

HOW 15 TOP BRANDS PROMOTE THEIR REFER-A-FRIEND PROGRAMMES

Referral marketing works just like any other form of marketing: via a funnel. You put people in at the top; they go through several of stages of conversion as they share with their friends; and, as those friends engage, successful referrals complete the process.

But it’s the first stage that’s perhaps the most important. Because, no matter how enticing your referral proposition or how excited your customers are about sharing your brand or products with their friends, unless they’re exposed to your programme in the first place, you won’t end up with any referrals.

Referral marketing drives your business. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s how some of our favourite clients do exactly that...


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If you have a referral scheme and would like to know how to get more from it, or even if you are thinking about setting up your very first scheme and want to get ahead of the curve, we would love to chat


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