Golden global: L'Occitane's referral programme rolls out internationally

L'Occitane's referral programme

Hot on the heels of their recent UK launch, L’Occitane are taking their refer-a-friend programme into five more countries across four continents. As the programme rolls out over the coming weeks, customers in France, Germany, the United States, Brazil and Japan will be equipped and incentivised to introduce their friends to the world-famous luxury beauty brand, earning rewards every time one of them shops.

The expansion reaffirms L’Occitane’s commitment to referral marketing - now the leading channel for acquisition - and to leveraging the passion of their existing customers in order to win over new ones. It’s also a tremendous vote of confidence in the Buyapowa platform, which powers the brand’s referral programme, and in the expert team behind it.

With over six years experience staging hundreds of referral programmes around the world, Buyapowa have been able to offer invaluable advice and guidance on referral within the beauty sector - garnered from working with brands including Feelunique, L’Oréal and A.S. Watson’s The Perfume Shop. Buyapowa’s experts have also been able to provide invaluable insight on the very different habits, trends and drivers influencing customers and their friends in each of these


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China: the home of social commerce

China social commerce

So, here's a thing. China doesn't celebrate Thanksgiving Day  - but it does have a seasonal equivalent: Single Day - when young, single people buy each other gifts. And, this year, Single Day generated almost $5 billion online - that's at least four times what the US turned over across all channels for Thanksgiving. Daunting stuff.

But we're not surprised. Not only does China get shopping, it also gets social commerce - and it's been conducting offline versions of what we at buyapowa do for some time now. Called Tuángòus, these consist of flash mobs who turn up collectively at stores to negotiate better bulk-buy prices. In its rawest, crudest form, that's essentially what we do with our Price Drop Co-buys - except we work with brands from the start rather than ambushing them like this!

So, there you go. It's not just gunpowder, paper money and forks that the Chinese invented (yep, even before chopsticks, trivia fans) - they invented social commerce, too!


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The saddest Facebook page in the world

The saddest Facebook page in the world

If ever proof were needed that Facebook Likes are essentially meaningless, just visit Mitt Romney's Page and repeatedly hit 'refresh'. You'll see what we've illustrated in the pic above: his 'Likes' are visibly dropping in real time.

We've never seen that before, and it almost makes us feel sorry for the man. But it's a powerful symbol of how meaningless Facebook 'Likes' are when they don't represent real people with real and abiding enthusiasm.

Here at buyapowa, we've developed a suite of social commerce tools which give people powerful reasons not just to 'Like' your brand, but also to champion it to their friends, to develop a closer relationship with you and, ultimately, to 'vote' for you by purchasing. That's something everyone should like.

Want to know more? Just get in touch, and we'd be delighted to shake your hand, kiss your baby and talk you through our manifesto. Oh, and sort out a trial. We'll do that for you, too.


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