Everything we know about referral rewards and incentives. (Hint: it’s everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world’s leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries – from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we’re asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place?

Well, here’s everything we know. And, now, you do too!
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The Epic Beginner’s Guide to Building a Successful Referral Marketing Program

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Your customers are the lifeblood of your business. You can have a fantastic team, a great catalogue of products, and an amazing intended path forward, but none of it matters if you can’t keep your customers happy, engaged, and willing to tell their friends about you. In ecommerce, your customers are arguably the most important and effective sales tools you have at your disposal. Your customers talk, and their friends listen. You can spend your entire marketing budget on precisely targeted Facebook ads, compelling email campaigns, and clever CRO tests, and you’d still never get as good of results as you get when a loyal customer—a brand advocate—convinces a friend or family member that your products are worth buying.

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Client Referral Program Best Practices for the Best Outcome

Good news: You have decided to delve into the realm of referral marketing and launch a customer referral program for your e-commerce site. If you read the first blog of our two-part blog series dedicated to customer referral programs for e-commerce sites, you were enlightened on what referral marketing is, what a referral program looks like for an e-commerce business and how you can identify the program ROI to determine if a customer referral program will work for your e-commerce business. If you haven’t read the first blog, or are still uncertain, please check it out.

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How Product Referral Programs Drive Lifestyle Brand Success

What do successful lifestyle brands like Gilt Groupe, Amuze, Greats, and GoldieBlox have in common? They all utilize product referral programs to acquire new customers.

A product referral program helped each of these thriving eCommerce companies grow by engaging and leveraging their biggest brand cheerleaders. Whether they offer e-store credit, product discounts, or the fulfillment of contributing to an important cause, the most competitive brands understand that their customers crave more than just a transaction. Consumers want meaning, experience, value, and connection–the very qualities a lifestyle brand should be built on.

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Financial Services: why the industry needs to rethink its loyalty strategy

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The digital age hasn’t been kind to the financial services industry. On the one hand, online banking and self-serve product applications have facilitated enormous growth and resource streamlining. On the other hand, there’s no such thing as loyalty anymore. A quick scan for ‘credit cards’ on Google gives a top search result for a price comparison site. And the second result? Another price comparison site. That’s before Wikipedia’s even defined what a credit card is.

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Analysis: Paddy Power are favourites to revolutionise social

Paddy Power In-Play

“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”

Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.

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