Podcast: referral and Lebara mobile

Lebara

This week, Buyapowa’s Director of Client Success, Robin Bresnark, catches up with Dipesh Sanghrajka from Lebara’s Digital Growth team to chat about traditional marketing channels, online acquisition and, of course, referral marketing.

Dipesh is a fascinating man and Lebara – one of Buyapowa’s latest clients – is a fascinating telecoms brand, set up specifically to serve migrant communities and to help family members, displaced across the world, keep in touch with each other.

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BT Mobile, Lebara and Three’s Smarty all join the Buyapowa family

BT Mobile, Lebara and Smarty

Just last month, we announced the launch of a refer-a-friend programme for Vodafone’s VOXI sub-brand. Today, we’re delighted to announce that we’ll be working with three further UK telecoms companies: BT Mobile, Lebara and Smarty – the brand new in-house MVNO from another of our clients, Three.

Each of these networks is highly distinct, with singular selling points: BT Mobile offers the UK’s biggest 4G network, free wi-fi and perks such as BT Sport; Lebara specialises in international calling, offering packages including unlimited calls to 50 countries across the globe; while Smarty is one of a new breed of highly-targeted sub-brands with compelling features – in this case, a novel new approach to data, where any unused megabytes are refunded the following month.

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Vodafone refer to Buyapowa for their revolutionary youth sub-brand, VOXI

Vodafone and VOXI embrace referral

Vodafone and Buyapowa are excited to announce a new refer-a-friend programme for the industry-first dedicated youth-brand, VOXI. The innovative programme will play a key part in Vodafone’s marketing campaign for VOXI, and will equip and incentivise customers to encourage their friends to experience the new network’s unique benefits, including endless flexibility with no contracts, unlimited calls & texts and free data for social and chat apps.

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The Phone Casino brings referral to mobile gaming

ThePhoneCasino.com, the UK’s leading smart phone casino operator, has partnered with Buyapowa to boost customer acquisition for its 294 exclusive mobile slot, scratch card, bingo, blackjack, Keno and casino style games.

By integrating the Buyapowa Refer-a-Friend platform into its customers’ mobile experience, ThePhoneCasino.com now enables customers to refer friends by email, Facebook Messenger, Whatsapp, SMS or any digital platform of choice, directly from their smart phones. In order to encourage friends to try ThePhoneCasino.com’s games, each referred friend gets an introductory offer of a £10 cash credit and 100 free spins. For each friend who creates an account and deposits at least £10, the referrer will also earn a £10 cash credit. And to encourage customers to keep referring, an additional £25 cash credit is awarded to any customer who successfully refers 5 friends.

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