Everything we know about referral rewards and incentives. (Hint: it’s everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world’s leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries – from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we’re asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place?

Well, here’s everything we know. And, now, you do too!
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Marketing Week says Co-buys “send conversion rates soaring”

Marketing_Week

What do we mean by ‘rewards’? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it’s rarely a two-way street?

These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they’ve consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.

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Analysis: Paddy Power are favourites to revolutionise social

Paddy Power In-Play

“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”

Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.

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Is Social Commerce about to transform the betting industry?

Is Social Commerce about to transform the betting industry?

I spend a lot of my time working with clients, figuring out the best way to apply Social Commerce to their calendar, to their brand and to their industry. Sometimes, everything just adds up and it’s a super-easy fit: retail, travel, pharma, FMCGs. Sometimes, it’s not so simple (I’m recalling an interesting discussion with a sewerage wholesaler here – it might have been viable, but the project just smelled a bit ‘off’).

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