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GDPR

GDPR: how to save 20m Euros

GDPR

Referral marketing has overtaken digital advertising and social to become the fastest-growing and most effective channel for customer acquisition. But a new piece of European data protection legislation is set to expose brands which operate old-fashioned referral programmes to eye-watering fines.

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June 30, 2017April 7, 2022 Robin Bresnark Leave a comment

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