The Phone Casino brings referral to mobile gaming

ThePhoneCasino.com, the UK's leading smart phone casino operator, has partnered with Buyapowa to boost customer acquisition for its 294 exclusive mobile slot, scratch card, bingo, blackjack, Keno and casino style games.

By integrating the Buyapowa Refer-a-Friend platform into its customers' mobile experience, ThePhoneCasino.com now enables customers to refer friends by email, Facebook Messenger, Whatsapp, SMS or any digital platform of choice, directly from their smart phones. In order to encourage friends to try ThePhoneCasino.com's games, each referred friend gets an introductory offer of a £10 cash credit and 100 free spins. For each friend who creates an account and deposits at least £10, the referrer will also earn a £10 cash credit. And to encourage customers to keep referring, an additional £25 cash credit is awarded to any customer who successfully refers 5 friends.

Gideon Lask, Founder and CEO of Buyapowa said "ThePhoneCasino wanted to make referrals a natural part of their customers' mobile user journey. This not only meant enabling intrinsic mobile sharing behaviour such as via SMS, Facebook Messenger and Whatsapp, but also ensuring that the experience was completely in line with the brand's look and feel across all mobile devices.

By choosing to partner


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Is this L'Oréal's Uber moment?

It's a big month for us, as L'Oréal - the world's largest cosmetics company - launches a new customer acquisition programme using the Buyapowa platform. We'll be helping some of their best-loved brands to bring peer-to-peer selling - a cosmetics industry tactic ever since Victorian times - beautifully up to date.

It couldn't come at a better time, with the challenge of acquiring new customers growing more and more difficult for the skincare and beauty industry every day. Shoppers are blinded by the flood of pharma-jargon spewing out of billboards and tv adverts ("five times more prettiness particles than other brands!"). Meanwhile, new players and hipster indies come to market every day, creating such an avalanche of choice that it's easier to find a botox needle in a haystack than it is to settle on a new moisturiser.

And the people we used to turn to for help - the celebrities, YouTubers and bloggers collectively known as 'influencers' - are so utterly in the thrall of paid promotions and playing the PR game that, every time you take their advice and purchase today's 'holy grail' product, you can't help but feel that it's your gullability which is paying for the


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Casino International Feature: Don't call me 'affiliate'

There is a world of difference between an affiliate program and an enterprise level referral marketing platform....Buyapowa's CEO Gideon Lask is interviewed by Casino International.

Casino International Online: Tell us a little about Buyapowa. What is the company's core mission? What's Buyapowa's history, where did you come from?

Gideon Lask: Buyapowa is Europe's leading referral marketing platform and is turbo-charging Refer-a-Friend acquisition for leading brands and retailers including Fun88, Ocado, O2, L'Oréal and the Guardian.

Our mission is to enable and empower all the customers of our clients to refer their friends, family and colleagues across all channels. We have been powering referral marketing for over 100 or the World's leading brands and retailers for over four years.

Buyapowa was founded by myself, having previously been CEO at Letsbuyit.com, MD at HMV.com and I built Universal Music's retail business.

CIO: With - for example - Fun88's use of Buyapowa, what would you say are the advantages and disadvantages of locking an affiliate program to just existing players/members? Why wouldn't you want anyone to be able to push others to the site?

GL: Firstly, we would point out that Buyapowa is not an affiliate program but an


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Fun88 Hits the Jackpot with Customer Referrals

When an online gaming brand as innovative as Welton Play's Fun88 rethinks customer acquisition, I guess you would be interested to know more?

Unfortunately, due to some clever IP address detection and redirects, you won't be able to see Fun88's new Refer-a-Friend Scheme unless you live in South East Asia, so we prepared this short video to show you how it works.

Enjoy the video!

Fun88 is just one of many leading brands and retailers, across a whole host of verticals, that successfully countered high customer acquisition costs with Buyapowa's referral marketing software. If you'd like to see some case studies, or even see a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

Recent Buyapowa Client Activity:


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Winning New Customers Without Losing Your Shirt!

 

If you have been following the business pages lately you cannot help being struck by the huge changes underfoot in the online gaming industry with mega-mergers between Betfair and PaddyPower and GVC beating 888 Holdings to acquire Betwin.

These gaming behemoths have sought scale as a response to spiralling customer acquisition costs, as well as increased tax and regulatory burdens. A profitable customer can often cost hundreds of dollars to acquire.  It is refreshing to see a leading online gaming business like Welton Holdings’ Fun88 take an innovative approach to reducing customer acquisition costs.

Quite simply, Welton Holdings' Fun88 has gone back to a basic fundamental of marketing: ‘Word of Mouth’. But the innovation is in that by adding the latest generation of innovative Invite-a-Friend marketing software it has ensured that, finally, referral marketing channel can now drive a significant percentage of new customer acquisition.

But first let’s take a quick look at the challenges facing online gaming:

PRESSURE FROM ONLINE MARKETING COSTS, REGULATION AND TAXES

Online gaming is a fiercely competitive industry where, as Tim Stocks reported in April 2015, marketing costs are typically one-third of the operator’s total cost base:

Image: Page 6 of 'Red Roses


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