When a Great Blog Article Inspires You To Post!
We were inspired to write this blog post by Matt Owen’s excellent recent article in eConsultancy entitled: How can brands make money from social media if they aren’t allowed to join.
While that article was mostly targeted at social and content marketing, there are clear parallels with Social Commerce and the offers that brands and retailers can make to their fans and followers via social. Basically, like great content, great offers will get shared, particularly when there is an incentive for the person sharing the offer, and the sharing task is made both easy and natural.
Making Money on Social
On the subject of making money from social, Matt commented:
‘Businesses still don’t appreciate social or content.……I have regular bouts of apoplectic rage when I hear from people who not only don’t believe that social makes money, but are so pig-headed about the whole thing that they refuse to believe that there are better ways of measuring how and why it’s performing.’
While perhaps not reaching the heights of apoplexy Matt describes (but then we do assume he is tending towards hyperbole here :) ) we share