The Guide to Customer Retention, Loyalty & Referrals

While surely everyone knows the famous quote that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, it’s strange why so many brands still focus so much on acquiring new customers instead of focusing on their existing ones. Because improving the experience for existing customers will not only increase customer retention and the bottom line, but also create satisfied customers that can become brand ambassadors to help acquire new ones.

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How to Take Your E-commerce Business From $10 to $100 Million

The e-commerce industry has grown into a behemoth in recent years, and it just keeps expanding, thanks to growing consumer trust and the improvements in technology around mobile, shopping, and even logistics and shipping. In fact, according to eMarketer, e-commerce is the only trillion-dollar market that is projected to grow by double digits for the foreseeable future, following a track that started in 2010.

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